WordPress and Social Media | Musselwhite Marketing

Musselwhite Marketing is a leading full-service digital marketing agency serving the insurance/business industry since 2009.

WordPress and Social Media


With the explosion of social media platforms such as Google My Business, YouTube, Facebook, Twitter, etc… you might be wondering if you or your business even needs a business website. In our opinion (and experience) WordPress and Social Media can be a powerful combination!
Since social media sites offer many of the tools that a website offers, it may seem that social networking has now replaced the traditional business websites; but there are several things that a professional business website can offer that social media cannot.
However, WordPress makes linking social media to your company website easier than any other platform. Not only that, but going forward, your website and social media can work together to increase and improve your online visibility and search engine results (get more eyes on your business).
Here are some reasons you will always need a company website, in addition to social media:

You Own Your Website

When you create a WordPress website, you become the owner of it. Since WordPress is a content management system (CMS), it will never be sold and you’ll always have your own domain name. Although social media is a powerful way to engage with customers and bring in new business, all of your content placed on a social media site will be associated with the site’s brand. In addition there are no promises or guarantees to your social media profiles.

You Control Your Website

On social media sites, users have an array of options, such as games, chats, pictures, and other business pages they can visit. With your own business website, you control everything that happens.
There are no “social” features that distract your visitors, keeping the focus on your products and services. Additionally, readers won’t be bogged down with competitor advertisements.

The Credibility Factor

While social media certainly helps your image via customer engagement and support, nothing can replace the authority that a high-quality, professional website brings.
Having your own professional website and consistently loading it up with quality content can boost your credibility and ultimately drive in new business.
Keep in mind, however, that the best course of action is into incorporate social media into your business website. This way, you will have the best of both worlds.
You’ll be able to identify yourself as true leader in your industry through social engagement, as well as a professional website that accurately represents your brand.

3 Ways to Apply This Information Now

  1. If you’re building (or planning to build) your website, it’s a good idea to lock down the most popular social media platforms (especially the ones where your target audience is in concentration).
  2. Share this article on LinkedIn (or Your Favorite Social Media Site). Sharing quality content increases your visibility and credibility with your existing contacts, creating conversations and potentially new business.
  3. Leave a comment below. Let’s start a conversation about which social media platform is best for you, what to post on social media, etc…

Are you using social media to get more eyes on your website, your lists and ultimately to become clients and customers? Do you have questions about getting better results from social media?

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Next up, “WordPress for Simple Content Management

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