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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

Social Media Marketing Trends Not To Ignore

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Social Media Trends - Musselwhite Marketing

Social Media Marketing Trends Not To Ignore

The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like to do online and a place where businesses can connect with their audiences.  However, social media …

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content small business - Musselwhite Marketing

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.  Google came up with a 7/11/4 formula for business success. The crux of …

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When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.  So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival!  If it’s been a while since you’ve …

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How to Use YouTube to Market Your Small Business | Musselwhite Marketing

How to Use YouTube to Market Your Small Business

Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing stunts.  The truth is that YouTube is the world’s second-largest search engine. Only Google sees …

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Why Every Single Small Business Needs Digital Marketing - Musselwhite Marketing

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business …

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How to Create Content for Your Business That’s Worth Sharing… 101

We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy. All you need is a primer …

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