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Mobile Home Painting Contractor Case Study

For close to 19 years, James Beran had been faithfully serving the needs of San Diego and the surrounding communities via his painting business.   In love with his craft, passion drove him to give his all every day.  Clients were happy and his level of skill was incrementally growing with each completed job. But over …

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Citations - Musselwhite Marketing

Let’s Talk About Citations and why They are so Important

Small businesses don’t rely on word-of-mouth anymore.  Not like they used to – in the traditional sense anyway.  Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. So, if you’re struggling with getting …

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When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.  So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival!  If it’s been a while since you’ve …

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How to Track Your SEO Efforts Using Google Analytics | Musselwhite Marketing 1

How to Track Your SEO Efforts Using Google Analytics

Google Analytics can be overwhelming at first. The default dashboard provides access to dozens of reports, and while there is plenty of useful information, it’s sometimes hard to locate. With a little persistence though, you’ll find the statistical gems you seek, the insights that tell you how well your SEO campaigns are running and which …

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How To Identify And Find Your Audience - Musselwhite Marketing

Where Are YOUR Customers : How to Identify Your Audience and Find Them Online

We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing there’s an audience for your product or service …

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Why Every Single Small Business Needs Digital Marketing - Musselwhite Marketing

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business …

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