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Musselwhite Marketing serving Insurance Agencies, Contractors, & Realtors since 2009

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Benefit of Video for Residential Contractors | Musselwhite Marketing

Benefits of Video Marketing for Residential Contractors

Charles and Linda Musselwhite, CoFounders of Musselwhite Marketing pride themselves on being “early adopters” using the latest and greatest tools and technologies to help their clients succeed in the ever-changing digital landscape. Examples of their use of the latest AI-powered tools, can be found in images, videos and SEO specifically tools like ChatGPT, Pictory, and …

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Why Your Website has Low Conversions

It’s the age-old dilemma for small business owners: why do I have a low conversion rate despite a high amount of traffic? A website typically converts 2% to 5% of its visits into leads or sales. If you’re not getting results in this range, it’s time to examine your website and see what’s going on.  But …

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Low Budget Marketing Ideas That Can Change Your Business

Getting the word out about your small business can be more difficult than you originally anticipated due to your limited online visibility and resource constraints (like budget or time). But don’t worry, there are several ways to scale up your business’s marketing results on the cheap.  Whether you have a limited budget, a tiny team, or a lack of direction the …

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Why Direct Mail Is Still So Effective

If you ask any insurance professional, Realtor or home service contractor what they could use more of right now, they’ll likely say more customers.  Not surprisingly 61% of marketers say that lead generation is their main pain point.  Today, there are countless ways to attract traffic to your website, and in this article, I’ll discuss a whopping …

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5 Cyber Security Threats Every Business Should Look Out For

Did you know that email is used by more than 4.5 billion people worldwide?   And almost 80% of companies use it as their main way to find and retain customers. With numbers like that, it’s no surprise that hackers and scammers will find ways to take advantage of you.   These scammers utilize unsolicited emails, malicious links, and other …

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21 Free Ways to Promote Your Business (that Work)

If you ask any insurance professional, Realtor or home service contractor what they could use more of right now, they’ll likely say more customers.  Not surprisingly 61% of marketers say that lead generation is their main pain point.  Today, there are countless ways to attract traffic to your website, and in this article, I’ll discuss a whopping …

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Why Every Business (Including Yours) Needs Digital Marketing

It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing.  But marketing continues to evolve. And that’s a scary thing to a lot of …

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