Contractor Marketing
Marketing For Your Construction Business
As a partner in your contractor business through the medium of online marketing, we not only help drive leads to your capable hands, but also assist in maintaining your relationship with current customers. This is done through increasing the attractiveness of your company to new customers and those who stay with you because you’re the logical choice for their specific needs.
Contractors have chosen to partner with Musselwhite Marketing because our proven track record of growing their online presence allows them to consistently meet their goals. This momentum allows them to challenge themselves in new ways and become established within their industry.
Our services specific to contractors include:
| Service | Description | Benefits |
|---|---|---|
| SEO for Contractors | Optimizing your website for search engines to increase visibility. | Higher search rankings, increased organic traffic. |
| Social Media Management | Creating and managing social media content to engage your audience. | Improved brand awareness, customer engagement. |
| Email Marketing | Developing targeted email campaigns to nurture leads and clients. | Personalized communication, higher conversion rates. |
| Content Creation | Producing relevant blog posts, videos, and other content formats. | Authority in your field, long-term audience growth. |
| PPC Advertising | Pay-per-click campaigns tailored for contractors. | Immediate traffic boost, measurable ROI. |
Contractors & Developers Consider:
- It’s difficult to commit to consistency in your marketing
- Frustration can follow marketing efforts
- Constant change makes marketing hard to stay ahead of the curve
- Full-time attention needs to be devoted for effective marketing
- Average salary (nationally) for a Marketing Coordinator is $56,298
- Average salary (nationally) for a Marketing Manager is $105,977
- Average salary (nationally) for a Marketing Director is $145,562
- Even at $15/hr you’ll pay someone $31,200 +
- Add 10% of annual salary for Workers Comp
- Insurance will run from $233 - $407/month
- Factor in vacations and sick days
For Over 11 Years We’ve Been Running Our Own Marketing Agency, and Can Relate to Marketing Challenges You Face as a Contractor or Developer.
7-Pillars of Digital Marketing for Contractors
From experience, we know marketing a construction business is straightforward but requires a lot of elbow grease. The formula for SUCCESS is a customized plan leveraging our 7 Pillars of Digital Marketing!
- Video
- Social Media
- Reviews & Testimonials
"Musselwhite Marketing is ahead of the class. Top notch in the industry. Always growing and adapting to an ever changing industry. What sets them apart in my opinion is there fervor and expertise to grow there customers business. Your not just a customer your family to them."
Ready to find out more?
Schedule a complimentary discovery session to discuss your marketing projects and goals!
Our team is your team!
A virtual marketing department like ours allows regular tasks to be outsourced. Why is this a great idea? The savings over hiring internal staff to handle marketing is tremendous, and every dollar spent is dedicated to scaling your business.
Our specialists are each experts in their own right, and cover every essential area of marketing!
Benefits of Partnering with Musselwhite Marketing:
- Staff reductions have a minimal impact
- Cost fits most budgets
- Critical projects build up momentum
- Outside experience in what works and doesn’t work can be drawn on
- Take advantage of an unbiased, outside perspective
- Learn from marketing experts for strategy and implementation
- You get a team (literally) of marketing experts working for you.
Books We’ve Written
Having a strong digital presence is critical for home service contractors! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start?
The 7 Pillars of Digital Marketing for Contractors is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers.
BONUSES: Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
We share tried and true marketing strategies and tips in our book Marketing Online Strategies. They include email marketing, running online ads, targeting your audience, SEO, managing social media, and much more.
These days small business owners are increasingly being targeted online by interruptive messages from so-called “marketing gurus.” Rather than fall for the “shiny objects” they pitch, our resource primes you to market your business without the distraction and expense they offer.
The book dives right into valuable tips that save you time and money through the “How To’s” and “Why’s” of marketing your construction business.
Ready to find out more?
Schedule a complimentary discovery session to discuss your marketing projects and goals!
Marketing in the Construction Industry
As a commercial entrepreneur or construction company, you regularly set your sights on new lucrative opportunities. Leveraging the latest and greatest trends and strategies in marketing, we come alongside you to maximize ROI and help your company reach and stay at the top of Google search results.
At the same time, we bring to bear powerful tools that we use for our own business on the various areas necessary to win in the marketplace. Whether that is email, video, ads, or your website, the ultimate goal is to translate your online efforts into a 24/7 “sales representative” for your business.
A difficulty for contractors seeking to be their own marketing department is being able to track such things as:
- Which of my advertising campaigns are working and which aren’t?
- Where is my web traffic coming from?
- What keywords will help me rank on search engine results pages?
- Where do I stack up against my competitors?
You’ve probably heard the phrase, the “proof is in the pudding.” So we invite you to read about success we’ve generated for construction clients who were in your very shoes not that long ago. And just so you’re aware, where they are today looks very different because of the higher perspective they’ve gleaned!
Testimonials
Digital Marketer Certifications
Musselwhite Marketing conscientiously partnered Ryan Deiss and his team at Digital Marketer in their mission to DOUBLE the size of 10,000 businesses!
DigitalMarketer is the premier online community for digital marketing professionals. It’s where we go to learn the latest and best marketing strategies, connect with industry experts, and get the strategies and tools needed to grow and scale Contractor companies like yours. With tens of thousands of customers in 68 countries around the globe, DigitalMarketer has become one of the world’s most trusted voices sharing the best of what works in digital marketing.
We preach and promote Digital Marketing education and have successfully completed the 11 core disciplines EVERY marketing team must have if they are going to win in today’s competitive market.
Do you want to transform your team from ordinary into a well-oiled sales getting machine?
Get Started With Musselwhite Marketing
We would love to hear from you, so please contact us with questions or comments.
