Insurance Marketing
Insurance Marketing for Your Agency
Before joining marketing forces with his wife Linda, Charles was an independent series 7 and 66 financial advisor with MetLife. In his 8 years as an advisor providing life and health, P&C, investments and taking over orphaned company retirement plans he successfully navigated the marketing hurdles most agents and agencies face all while staying compliant and the top decile of 4 offices with over 120 agents.
Insurance agents and agencies that engage Musselwhite Marketing, collaborate their ideas and goals with our strategies and tactics to increase and improve their online visibility. Here are the services we provide specifically for Insurance Agencies:
Having run our own financial services / Insurance agency for over eight years, we know first hand the marketing challenges insurance agencies and agents face.

7-Pillars of Digital Marketing for Insurance
It’s our experience that marketing an Insurance agency isn’t rocket science but it is a lot of work. We’ve found that customizing our 7-Pillars of Digital Marketing for Insurance Agencies is a formula for SUCCESS!
- Video
- Social Media
- Reviews & Testimonials
- BONUS - Digital Marketing Training
Our team is your team!
Before you spend another dollar or hire an employee to do your marketing, consider our Virtual Marketing Department. What’s a Virtual Marketing Department? The concept is simple, it’s simply outsourcing your marketing needs to our marketing agency.
Bringing in a specialist for a few hours each week could save you money and produce better results!

Insurance Agencies & Brokers consider:
- Marketing is a demanding proposition that changes constantly
- Effective Marketing demands full time attention
- Marketing efforts can be frustrating
- Marketing consistency can be difficult to commit to
- The national average salary for a Marketing Coordinator is $51,378
- The national average salary for a Marketing Manager is $86,473
- The national average salary for a Marketing Director is $123,144
- Even at $15/hr you’ll pay someone $31,200 (plus)
- Workers comp (add 10% of annual salary)
- Insurance ($233 – $407/month)
- Deal with sick days and vacations
- Deal with possible drama
Benefits of Partnering with Musselwhite Marketing:
- Accessibility to expertise in marketing strategy and implementation
- An unbiased, outside perspective on your business
- Minimize the impact of staff reductions
- Maintain the momentum of critical projects
- Draw on outside experience from those who know what works and doesn’t work
- Budget friendly cost
Ready to find out more?
Schedule a complimentary discovery session to discuss your marketing projects and goals!
We Wrote a Couple Books

In our book Marketing Online Strategies, we share tried and true marketing strategies and tips on targeting your audience, managing social media, running online ads, SEO, email marketing, and more. It’s a great primer for anyone interested in marketing their business because it can help you reduce the distraction (and expense) from all the “gurus” pitching “shiny objects” that target small businesses online these days.
The book cuts right to the chase with money and time saving tips by sharing the “Why’s” and “How To’s” of marketing for Small Office / Home Office Entrepreneurs and Small to Mid-Size Business Owners.
Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers.
BONUSES: Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
Some of Our Happy Readers










Some of our amazon book reviews



As Seen In Smart Choice®
Many great nuggets in Smart Choice® Sales and Marketing Edition thanks to Roger L. Gill, Virginia State Director. Musselwhite Marketing is mentioned on page 10 & 19!
Smart Choice® is a network of over 7,400 independent agents and 100 carrier partners. They provide independent insurance agents with access to top-rated markets, product training, and sales and marketing support.
Whether you’re a start-up agent, a former captive agent, or an experienced agent, Smart Choice® can give you the support and markets you deserve. They provide service from coast to coast, in 45 states, with access to personal, commercial, life and health markets, and customized business solutions guaranteed to make you a competitive agency.
Musselwhite Marketing is proud to have been mentioned by Roger Gill in the Smart Choice® Sales and Marketing Edition.
Testimonials
We approach marketing with our “7-Pillars of Digital Marketing” philosophy:
- Website
- Content
- Ads
- Video
- Social Media
- Reviews & Testimonials

Digital Marketer Certifications
Musselwhite Marketing conscientiously partnered Ryan Deiss and his team at Digital Marketer in their mission to DOUBLE the size of 10,000 businesses!
DigitalMarketer is the premier online community for digital marketing professionals. It’s where we go to learn the latest and best marketing strategies, connect with industry experts, and get the strategies and tools needed to grow and scale Insurance Agencies like yours. With tens of thousands of customers in 68 countries around the globe, DigitalMarketer has become one of the world’s most trusted voices sharing the best of what works in digital marketing.

We preach and promote Digital Marketing education and have successfully completed the 11 core disciplines EVERY marketing team must have if they are going to win in today’s competitive market.
Do you want to transform your team from ordinary into a well-oiled sales getting machine?