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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

Video Marketing 101 for Local Business

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Video Marketing Strategies - Musselwhite Marketing

Video Marketing 101 for Local Business

If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than in 2017. If you want to engage with internet users who make up most of the world’s population, you need compelling, attractive, and engaging video marketing strategies. …

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Sales Slump - Musselwhite Marketing

How to Bounce Back from a Sales Slump

Bad news… There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.   Sales slumps can happen because of new competition, …

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Why Google My Business is So Important for Business Marketing

As a business owner, you are probably always seeking out ways to reach more customers and improve the image of your company. This is understandable, but many business owners simply don’t know how to do so. Fortunately, by utilizing a free and readily available platform called Google My Business, you can market your business to …

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Why Your Business Needs a Lead Magnet - Musselwhite Marketing

Why Your Business Needs a Lead Magnet

The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help. A …

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7 Underrated Social Media Strategies - Musselwhite Marketing

7 Underrated Social Media Strategies You Should Be Using Now!

Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers.  Having an active social …

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Content Marketing tools - Musselwhite Marketing

Top 10 Content Marketing Tools of 2021

As a small business, it can be hard to designate time and energy to creating content for your audience. But the fact is, one of the best ways to raise awareness about your business and grow your customer base is through content marketing.  The good news is you don’t need to be an expert in …

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Social Media Trends - Musselwhite Marketing

Social Media Marketing Trends Not To Ignore

The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like to do online and a place where businesses can connect with their audiences.  However, social media …

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