Blog Archives - Musselwhite Marketing

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

May 18, 2022 May 16, 2022 / 5 minutes of reading

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local …

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Finding the Right Local Influencer for Your Business!

May 11, 2022 May 8, 2022 / 6 minutes of reading

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why. Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention …

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14 Ways You Can Boost Your Conversion Rates Right Now

May 4, 2022 May 8, 2022 / 6 minutes of reading

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to boost your conversion rates to …

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What is a Lead Generation Funnel and Why Your Business Needs One

April 27, 2022 April 10, 2022 / 6 minutes of reading

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads. This may sound overwhelming. As a business without a massive marketing department, you don’t have the time …

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10 Post Ideas Guaranteed to Boost Engagement on Facebook And Instagram

April 20, 2022 April 18, 2022 / 5 minutes of reading

As a small business owner, you tend to wear a lot of hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brain power. Coming up with engaging ideas to post on social …

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10 Awesome Instagram Reel Ideas for Your Local Business

April 13, 2022 April 10, 2022 / 6 minutes of reading

If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing …

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7 Ways to Expand Your Business with Content Marketing

April 6, 2022 April 10, 2022 / 6 minutes of reading

In 2022, content will continue being king. But what does this mean for your small business? It means if you haven’t added content marketing to your marketing mix yet, you need to start implementing smart content marketing strategies ASAP to stay competitive. Content marketing is one of the most effective ways to reach new customers …

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5 Tips to Boost Website Conversions Using Images

March 31, 2022 March 30, 2022 / 6 minutes of reading

Visuals play a significant role in communication and persuasion. They are essential for grabbing attention and can be used to trigger emotions that ultimately lead to conversions. Studies also show humans process images 60,000 times faster than text, which is why conversion rates tend to be higher when you use images. Especially when designing websites, …

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Local SEO: How to Get Started

March 28, 2022 March 28, 2022 / 8 minutes of reading

Does your business really need local SEO? Discover who benefits from local search and why it’s essential to your marketing strategy. A lot of businesses have asked us about local SEO and if they really need it. After optimizing and managing several local SEO campaigns, we can say with full confidence that if you’re a …

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Using QR Codes to Grow Your Business

March 23, 2022 March 28, 2022 / 6 minutes of reading

There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s the simple, unimposing QR code. Ready to …

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3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

What is a Lead Generation Funnel and Why Your Business Needs One

7 Ways to Expand Your Business with Content Marketing

5 Tips to Boost Website Conversions Using Images

Local SEO: How to Get Started

Using QR Codes to Grow Your Business

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