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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.
If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than in 2017. If you want to engage with internet users who make up most of the world’s population, you need compelling, attractive, and engaging video marketing strategies. …
Bad news… There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates. Sales slumps can happen because of new competition, …
As a business owner, you are probably always seeking out ways to reach more customers and improve the image of your company. This is understandable, but many business owners simply don’t know how to do so. Fortunately, by utilizing a free and readily available platform called Google My Business, you can market your business to …
Why Google My Business is So Important for Business Marketing Read More
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help. A …
Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers. Having an active social …
7 Underrated Social Media Strategies You Should Be Using Now! Read More
As a small business, it can be hard to designate time and energy to creating content for your audience. But the fact is, one of the best ways to raise awareness about your business and grow your customer base is through content marketing. The good news is you don’t need to be an expert in …
Are you looking for a different way to repurpose your online marketing strategy? Do you want to ensure that your brand is using marketing methods that convert? If so, then you have to learn all about the customer value journey, and the role it plays in your online marketing foundation. Doing so will help you …
8 Elements of a Foolproof Online Marketing Strategy Read More
No matter what type of business you have, it’s no secret that you should want to get the best ROI on your marketing efforts. And right now, there is no better place to get a return on your investment than social media. But which platform will give you the most bang for your buck? It’s …
The Odds of Success: Which Social Media Platform Has the Best ROI? Read More
The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like to do online and a place where businesses can connect with their audiences. However, social media …
We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that …
