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Help your business survive the recession with these 5 expert strategies!

Linda Musselwhite

Posts published to this category are authored by Linda Musselwhite.

Help your business survive the recession with these 5 expert strategies! | https: musselwhitemarketing.com

Help your business survive the recession with these 5 expert strategies!

If you’ve watched any tv news broadcast lately, it’s no secret that the economic future is clouded by uncertainties (isn’t it always?), with the COVID-19 epidemic still persisting, the ongoing crisis in Ukraine putting additional pressure on soaring interest rates, and Chinese lockdowns potentially affecting supply lines, Monkeypox, etc…. Economists predict that the United States …

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10 Most Common Digital Marketing Mistakes & How to fix them! | https: musselwhitemarketing.com

10 Most Common Digital Marketing Mistakes & How to fix them!

We are living the internet age, which means your business NEEDS to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.  Whether you are an Insurance Professional, Home Service Contractor or Realtor, there is an audience to be reached online, as well as a reputation to be …

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How to turn Instagram followers into customers! | https://musselwhitemarketing.com/

How to turn Instagram followers into customers!

In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of …

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10 Most Common Mistakes Small Businesses Make on Social Media | Musselwhite Marketing (951) 291-1774

10 Most Common Mistakes Small Businesses Make on Social Media

As a small business, social media is your secret weapon for marketing. It’s essential to use social media to reach new customers and connect with existing ones. Whether you’re just getting started or already running a highly successful campaign, there’s always room for improvement. In this article, I’ll explore the top social media mistakes small …

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3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door | https: musselwhitemarketing.com

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local …

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Finding the Right Local Influencer for Your Business | Musselwhite Marketing

Finding the Right Local Influencer for Your Business!

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why.  Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention …

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10 Post Ideas Guaranteed to Boost Engagement on Facebook And Instagram | Musselwhite Marketing

10 Post Ideas Guaranteed to Boost Engagement on Facebook And Instagram

As a small business owner, you tend to wear a lot of hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brain power.  Coming up with engaging ideas to post on social …

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10 Awesome Instagram Reel Ideas for Your Local Business | Musselwhite Marketing

10 Awesome Instagram Reel Ideas for Your Local Business

If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing …

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5 Tips to Boost Website Conversions Using Images #1 - musselwhitemarketing.com

5 Tips to Boost Website Conversions Using Images

Visuals play a significant role in communication and persuasion. They are essential for grabbing attention and can be used to trigger emotions that ultimately lead to conversions. Studies also show humans process images 60,000 times faster than text, which is why conversion rates tend to be higher when you use images. Especially when designing websites, …

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