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Why Your Business Needs a Content Calendar| https://musselwhitemarketing.com

Why Your Business Needs a Content Calendar

Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience.   Nowadays, people are more likely than ever before to …

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Finding the Right Local Influencer for Your Business | Musselwhite Marketing

Finding the Right Local Influencer for Your Business!

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why.  Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention …

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10 Awesome Instagram Reel Ideas for Your Local Business | Musselwhite Marketing

10 Awesome Instagram Reel Ideas for Your Local Business

If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing …

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7 Ways to Expand Your Business with Content Marketing | Musselwhite Marketing

7 Ways to Expand Your Business with Content Marketing

In 2022, content will continue being king. But what does this mean for your small business? It means if you haven’t added content marketing to your marketing mix yet, you need to start implementing smart content marketing strategies ASAP to stay competitive.  Content marketing is one of the most effective ways to reach new customers …

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5 Tips to Boost Website Conversions Using Images #1 - musselwhitemarketing.com

5 Tips to Boost Website Conversions Using Images

Visuals play a significant role in communication and persuasion. They are essential for grabbing attention and can be used to trigger emotions that ultimately lead to conversions. Studies also show humans process images 60,000 times faster than text, which is why conversion rates tend to be higher when you use images. Especially when designing websites, …

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Local SEO: How to Get Started

Does your business really need local SEO? Discover who benefits from local search and why it’s essential to your marketing strategy. A lot of businesses have asked us about local SEO and if they really need it. After optimizing and managing several local SEO campaigns, we can say with full confidence that if you’re a …

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Choosing an Effective Marketing Budget | Musselwhite Marketing

Choosing an Effective Marketing Budget

In order for your business to thrive, you needs customers. But customers don’t magically flock to your business just because your open sign is lit up. You need to reach the people that are interested in what you offer… And marketing is how you accomplish that.  During our “Findings and Suggestions” prospect meetings, we always …

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Digital Marketing for Home Service Contractors

If you’re a home service contractor (painters, electricians, plumbers, roofing, HVAC, etc…), you’ve probably heard of digital marketing. Digital marketing is a broad term however used to describe the use of the Internet to promote products and services leveraging search engines, social media, email and more to connect with prospects and customers. It goes beyond …

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