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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

10 Facebook Ad Tips to Boost Your Results

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Facebook Ad Ideas - Musselwhite Marketing

10 Facebook Ad Tips to Boost Your Results

You know that your business has so much to offer. Your products & services are top tier. Your customers love your business.  Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy. You’re trying to promote your business using Facebook …

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Mobile Home Painting Contractor Case Study

For close to 19 years, James Beran had been faithfully serving the needs of San Diego and the surrounding communities via his painting business.   In love with his craft, passion drove him to give his all every day.  Clients were happy and his level of skill was incrementally growing with each completed job. But over …

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content small business - Musselwhite Marketing

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.  Google came up with a 7/11/4 formula for business success. The crux of …

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When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.  So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival!  If it’s been a while since you’ve …

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Content Marketing Mistakes | Musselwhite Marketing

Content Marketing Mistakes That Cost You Customers

https://www.youtube.com/watch?v=CV5u7BiOYMo Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product offering; the only issue …

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8 Ways to Grow Your Email List - Musselwhite Marketing

8 Ways to Grow Your Email List

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where …

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How to Track Your SEO Efforts Using Google Analytics | Musselwhite Marketing 1

How to Track Your SEO Efforts Using Google Analytics

Google Analytics can be overwhelming at first. The default dashboard provides access to dozens of reports, and while there is plenty of useful information, it’s sometimes hard to locate. With a little persistence though, you’ll find the statistical gems you seek, the insights that tell you how well your SEO campaigns are running and which …

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