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10 Most Common Digital Marketing Mistakes & How to fix them!

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10 Most Common Digital Marketing Mistakes & How to fix them! | https: musselwhitemarketing.com

10 Most Common Digital Marketing Mistakes & How to fix them!

We are living the internet age, which means your business NEEDS to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.  Whether you are an Insurance Professional, Home Service Contractor or Realtor, there is an audience to be reached online, as well as a reputation to be …

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How to Deal with Negative Comments on Social Media Like a Pro _ musselwhitemarketing.com (951) 291-1774

How to Deal with Negative Comments on Social Media Like a Pro

Social media has undoubtedly become a powerful communication and marketing tool. Not only does it allow businesses to connect with their customers on a more personal level, but it also gives customers a voice to share their thoughts and experiences about a company or product.  While this two-way communication channel is beneficial for businesses, it …

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Finding the Right Local Influencer for Your Business | Musselwhite Marketing

Finding the Right Local Influencer for Your Business!

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why.  Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention …

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Local SEO: How to Get Started

Does your business really need local SEO? Discover who benefits from local search and why it’s essential to your marketing strategy. A lot of businesses have asked us about local SEO and if they really need it. After optimizing and managing several local SEO campaigns, we can say with full confidence that if you’re a …

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Digital Marketing for Home Service Contractors

If you’re a home service contractor (painters, electricians, plumbers, roofing, HVAC, etc…), you’ve probably heard of digital marketing. Digital marketing is a broad term however used to describe the use of the Internet to promote products and services leveraging search engines, social media, email and more to connect with prospects and customers. It goes beyond …

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revenue | Musselwhite Marketing

Continue the Conversation: 5 Ways to Use Existing Customers to Generate More Revenue

Every business wants to grow their incoming revenue. There are plenty of tips out there to teach you how to build a following, gain new customers and reach more people. But finding new leads and converting them to new sales can be time consuming and expensive. And more sales might be closer than you think.  …

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Creative Contractor Marketing Tips

Being a contractor is a lucrative career choice. Someone somewhere is going to want something built. However, despite the skill of many contractors, there are times where they struggle to find clients. Expecting clients to come flocking to you on skill alone is certainly ambitious, but your skill won’t be known without putting in the …

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Mobile Home Painting Contractor Case Study

For close to 19 years, James Beran had been faithfully serving the needs of San Diego and the surrounding communities via his painting business.   In love with his craft, passion drove him to give his all every day.  Clients were happy and his level of skill was incrementally growing with each completed job. But over …

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Testimonials - Musselwhite Marketing

Testimonials, Reviews & Recommendations – What’s the difference?

Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and …

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Why Every Single Small Business Needs Digital Marketing - Musselwhite Marketing

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business …

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