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Key Reasons Why Contractor Reviews Are Vital

contractor reviews

When it comes to marketing, contractor reviews are vital in acquiring new customers in addition to keeping the ones you have. Musselwhite Marketing understands the importance of content marketing and knows how to leverage contractor reviews in a way that is beneficial to your company.

Marketing For Your Business With Contractor Reviews 

Did you know that 84% of consumers cite reviews as an important factor in purchasing decisions?

When someone is researching your company, contractor reviews are essential in creating trust and adding value to your company. This type of content really moves the needle when it comes to convincing someone to commit to your products and services instead of the competition. 

Keep reading to learn how Musselwhite Marketing can help you harness the power of contractor reviews and why we say that content is king and reviews are the crown jewels. 

Embrace Content Marketing

78% of buyers say content is important to them in terms of trustworthiness. 

This is why having a good strategy for content marketing is essential, and where Musselwhite Marketing can help establish your business as an industry expert and expand your customer base. 

There are seven forms of digital content marketing for contractors: 

One of the reasons why reviews are important to content marketing is that they show up prominently in Google searches. 

Yes, your reviews show up on Google! This is where having a solid strategy that leverages SEO and content will work to your advantage. Not only will reviews generate more traffic to your website and create leads, but they will also generate the social proof consumers are looking for

When done right, reviews are a great way to add credible value to your brand and connect to customers while bolstering your reputation. 

contractor reviews

Take Control With Reputation Management

Reviews are written by “real people”, or customers, and not employees or a sales team. For this reason, they provide a form of social proof that makes them a great tool for building trust. They add a human element to your brand that gives you an opportunity to showcase customer service and validate expertise in a way that can establish credibility. 

The human element of reviews is exactly where reputation management comes into play. Take control of your brand reputation and monitor your reviews. Reviews all should be addressed in a timely manner, including the good ones! A positive brand image can undoubtedly influence a consumer’s decision to buy a product and can foster customer loyalty.

Has your business received a negative review? That’s okay! Negative reviews give you an opportunity to provide the necessary customer service to repair or build trust. Address the concerns constructively. Remember, you are creating an impression, so be tactful and respectful. If the review is especially critical or delicate, take the conversation offline. 

This may sound overwhelming, but the experts at Musselwhite Marketing are here to help you navigate this process. 

Learn More About Content Marketing With Musselwhite Marketing

We’ve been in the industry for over 12 years and we can build a custom solution to meet your specific needs. Our dedicated team of digital marketing professionals can help you enhance your customer’s journey every step of the way. To learn more about Musselwhite Marketing check out our previous blog: 5 Reasons Your Insurance Agency Needs A Blog

Otherwise, make some time to chat with us so that we can find out how we can support you on your road to success. 

Schedule a discovery call to speak to us live and let’s discuss how we can help you increase your ROI and reach your sales goals. 

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Charles Musselwhite is an author, speaker and  co-founder of Musselwhite Marketing (est 2009) along with his wife Linda Musselwhite, together they are “CaLM” (Charles and Linda M). He is the creator and author of the digital marketing 7 Pillar System. He subscribes to a  “No Nonsense No Drama Marketing”.

Based on how they took a business from $400,000 (IN DEBT) to over $1,000,000 in bid work in 60-days he wrote:

  1. 7 Pillars of Digital Marketing for Insurance Agencies
  2. 7 Pillars of Digital Marketing for Contractors

Connect with Charles on LinkedIn.


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