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10 Most Common Mistakes Small Businesses Make on Social Media | Musselwhite Marketing (951) 291-1774

10 Most Common Mistakes Small Businesses Make on Social Media

As a small business, social media is your secret weapon for marketing. It’s essential to use social media to reach new customers and connect with existing ones. Whether you’re just getting started or already running a highly successful campaign, there’s always room for improvement. In this article, I’ll explore the top social media mistakes small …

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Why Your Business Needs a Content Calendar| https://musselwhitemarketing.com

Why Your Business Needs a Content Calendar

Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience.   Nowadays, people are more likely than ever before to …

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3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door | https: musselwhitemarketing.com

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local …

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Finding the Right Local Influencer for Your Business | Musselwhite Marketing

Finding the Right Local Influencer for Your Business!

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why.  Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention …

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What is a Lead Generation Funnel and Why Your Business Needs One | Musselwhite Marketing

What is a Lead Generation Funnel and Why Your Business Needs One

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads.  This may sound overwhelming. As a business without a massive marketing department, you don’t have the time …

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10 Post Ideas Guaranteed to Boost Engagement on Facebook And Instagram | Musselwhite Marketing

10 Post Ideas Guaranteed to Boost Engagement on Facebook And Instagram

As a small business owner, you tend to wear a lot of hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brain power.  Coming up with engaging ideas to post on social …

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10 Awesome Instagram Reel Ideas for Your Local Business | Musselwhite Marketing

10 Awesome Instagram Reel Ideas for Your Local Business

If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing …

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7 Ways to Expand Your Business with Content Marketing | Musselwhite Marketing

7 Ways to Expand Your Business with Content Marketing

In 2022, content will continue being king. But what does this mean for your small business? It means if you haven’t added content marketing to your marketing mix yet, you need to start implementing smart content marketing strategies ASAP to stay competitive.  Content marketing is one of the most effective ways to reach new customers …

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5 Tips to Boost Website Conversions Using Images #1 - musselwhitemarketing.com

5 Tips to Boost Website Conversions Using Images

Visuals play a significant role in communication and persuasion. They are essential for grabbing attention and can be used to trigger emotions that ultimately lead to conversions. Studies also show humans process images 60,000 times faster than text, which is why conversion rates tend to be higher when you use images. Especially when designing websites, …

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