Depending on your business, establishing a solid social media presence can be important. Social media platforms allow you to introduce your services, offer your products, and engage potential, as well as existing customers. However, just setting up a social media page is not enough. You must plan and execute a plan for effective social media communication with your social media target audience.
1. Set Your Social Media Goals
Prior to creating a social media page or profile, take note of what you are trying to achieve from your online presence. Setting social media goals makes it easier to create action plans that will help you communicate with your social media audience and promote your business effectively.
- Do you want “LIKES”?
- Do you want to grow your email list?
- Do you want to sell your products and/or services?
2. Create Your Own Brand Identity
Once you decide to create a social media presence, you become a brand; and defining your own brand identity is an important part of this process. Your brand identity will be tied to your social media marketing strategies and should be consistent throughout which is foundational to what we call “Continuous Cross Channel Promotion”.
All your photos, logos, business information, content posts, and descriptions should consistently reflect your brand identity. This will give your social media audience a strong sense of your business goals. It also establishes trust, making it easier for potential customers to see how your business relates to their needs.
3. Keep Your Social Media Image Updated
As a business owner, you fully understand the importance of reminding your target audience that you exist. The same thing applies to communicating with your social media audience.
It’s okay to post about the products and services that you offer just don’t make it the only your posting. Actually, we suggest talking about your products and services at most 20% of the time. Focus more on your target audience and the things they’re interested in as a way to stay current, relevant and in front of your target audience. If and when they are interested in what you do and how you can help they probably will reach out to you when they are ready to buy.
Update your social media page by changing profile and cover photos monthly or quarterly to reflect current promos, holidays, seasons, etc…. Always use high-quality photos and do not use or post about anything that does not relate to your brand image.
4. Keep Your Social Media Audience Engaged
One easy way to get your social media audience engaged is to ask them questions. Post services and content on your social media page and website, and then ask your audience to comment. Ask them for feedback about your photos, activities, promotions, and more.
Ask your audience to like your posts and share them with friends. Ask questions that stimulate their interest or get them to ask questions in return. The process is simple because by nature, people, love to share their opinions and feel that they belong. Making your social media audience feel invested in your business is a great way to build a community.
5. Acknowledge Your Social Media Audience
This is a biggie! In essence, social media is a platform on which people can communicate with others regardless of where they are in the world. As a business owner, you should never forget this.
Acknowledge your social media audience by regularly thanking them for supporting your business. Ask them how they are and always find ways that your products and services can relate to their needs.
Ask permission from your existing customers to post their photos and success stories to your social media audience. On holidays or upon reaching milestones of your business, offer promotions and specials by asking your audience to like posts or share them with others. Letting your audience feel that they are appreciated will earn you their loyalty and more.
Effectively communicating with your social media audience is a sure way to attract new customers and keep your existing clients. Keep these tips in mind and enjoy the benefits of having a solid online presence.
4 Ways to Apply This Information Now
- Identify your social media goals
- Do your research and due diligence – see what the competition is up to
- Create your social media posting calendar
- Leave a comment below. Let’s start a conversation about your social media marketing, creative ways to engage your social media target audience, etc…
Do you need help creating your social media marketing plan? Not sure where or how to start?
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