Hang around us long enough (about 10-minutes) and you’ll learn that we are HUGE advocates of video marketing for your business. Right now video has so much to offer (technical and user engagement) that if we could only pick one marketing strategy and/or tactic it would be video without a doubt!
According to Invodo 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video.
Video popularity is growing at a staggering rate and seems to be the favored communication style of many consumers, video marketing is an effective tool to get your marketing message across, engage, and convert prospects to customers.
Are you an Entrepreneur or a business owner? Are you struggling to develop an effective video marketing strategy? Here are 5 effective video marketing tips and ideas for you and your business:
1. Create Compelling Videos
Before creating a video, you should find out the types of content that will appeal to your target audience. Creating a video that resonates with your target audience will result in more eyes viewing your marketing message, and more visibility for your brand. An increase in the visibility of your business will result in more new customers coming through your doors, as well as an increase in sales.
Not sure how to determine the right content? Try this simple tactic, find the person or business that has the target you want and l=make a list of their most popular content. Now you have the foundational content ideas for your content calendar.
2. Upload Your Videos to YouTube and Other Video-Sharing Websites
YouTube is the second-largest search engine in the world, just behind Google. YouTube receives more than one billion unique visitors each month, and visitors spend more than 6 billion hours watching videos every month on YouTube. Uploading your videos to YouTube will put them in front of billions of people and advertise your business to both local and global audience.
According to a white paper from Searchmetrics, videos appear for 55% of Google keyword searches: 82% of results are from YouTube.
In addition to YouTube, you should also upload your videos to other video-sharing social networks, such as Vimeo, Vine, Pinterest, and Facebook, for more exposure.
3. Optimize Your Video
For your video(s) to become valuable marketing assets you must optimize your video for the keyword that you are targeting. For example, if you are a grading contractor, or an HVAC service company, or a Chiropractor, etc… in San Diego your video marketing campaign should focus on keywords like “grading, air conditioning, Chiropractor San Diego,” your videos should be tailored around your specific keyword. You should include your keyword in the titles, descriptions, and tags of your videos. There’s a lot more to optimizing YouTube videos than we have room for here.
Optimizing YouTube videos will help your website rank higher in Google. Google owns YouTube, and it gives more preference and authority to YouTube videos.
4. Create a Call-to-Action Encouraging People to Visit Your Website
You can do this by adding your website’s link in the video description column on YouTube. Another excellent way to encourage people to visit your website is to inform viewers during your video (typically at the end of your video) to visit your website for more information. By doing this, you will get more traffic from YouTube and create good exposure for you, your business, your brand, your products and your services.
5. Promote Your Videos
Promote your videos by sharing them across several blogs and social media platforms. The more often you share your videos, the more visible they will be online. With increased visibility, more people will view your videos and learn about your brand and products. As you know, more exposure translates to more inquiries and more sales in the end.
As the popularity of video content continues to rise, you should take advantage of this ever-growing content to market your products, your services and promote your brand. If a picture is worth a thousand words, a video is worth a billion words.
Videos pass your message to your target demography clearly, succinctly, and in an entertaining format. As most of your prospective customers probably enjoy watching videos, use video marketing to reach out, connect, engage, and convert them to loyal customers.
8 Ways to Apply This Information Now
- Identify the content your target audience is most interested in
- Do your research and due diligence – see what the competition is up to
- Create and brand a YouTube channel if you don’t already have one
- Record some videos
- Optimize your videos
- Promote your videos
- Subscribe to our YouTube channel
- Leave a comment below. Let’s start a conversation about your video marketing, putting your videos on your website, etc…
Do you need help creating your marketing videos? Not sure where or how to start?
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