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What is Google Plus? | Musselwhite Consulting

We’re often asked “What is Google Plus and Why Should I Care?”. Google Plus is one of the newest social media platforms and you guessed it; it belongs to Google. Love em or hate em, right now Google OWNS the Search GAME. There is a such a thing as “search result data integrity” which means search engines are supposed to return unbiased results. We’re not saying Google skews and or plays with results we’re just saying Google is king of search right now (and into the foreseeable future) and we believe it pays to play by the rules of those who own the game. Make sense?



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Google Plus is basically Google’s social network, but it packs a lot of power for a business when used properly. Google’s aim with Google Plus is to personalize our Web experience by gathering data about us, by tracking our shopping, social and basically all web activity. Using this data, Google is looking to bring us a one of kind Web surfing experience that brings us exactly what we want and need.

 Google Plus has some unique features.”Hangouts” allow user’s to start group video chats of up to 10 people, users can create instant webcasts and also instantly share Youtube videos during Hangouts.
“Circles” allow users to create groups intended to share various services,products and online activities with others. The “Stream” show users updates within their circles in real time allowing for one of the most advanced to socialize on the web today.

 These are just a few of the features Google Plus brings among many more. Interacting with your target market has been made easier by Google. In addition, the information you input into Google Plus can also get you ranked higher in your local market on the Google search engine.

 Google+ is a social networking and identity service owned and operated by Google Inc.
At the time of this recording it is the second-largest social networking site in the world.

 Why is this important? It’s Google. Love it or hate it, Google dominates search right now. If you want to win you’ve got to play the game.

 It’s our opinion that Google prefers their platform over other. Especially when you consider Google and 

Facebook don’t play together.

 Consider the implications for search results and your business using Google Plus

 The plus in Google plus is the social networking side of Google that adds all of Googles other service including search, gmail, YouTube and a host of other services.

 Google+ brings popular social-media features like comments, photo and music sharing, videochat, etc. to your social circles.

 It’s basically what any user chooses it to be, from an ongoing conversation to a platform of self-expression, with tools for making it as individual or collective as you want.

 Google plus has a lot to offer and is worth looking into especially for you and your business.

 One of our favorite features is the Hangout
– Skype on steroids
– talk face to face with 10 people at the same time
– accountability and mastermind groups
– customer service
– product demonstrations
– live broadcast and direct upload to YouTube

 If you’re not on Google Plus yet or just not taking full advantage of the Google Plus platform for your business let’s jump on a call and talk about it. Give us a call (951) 291-1774 or drop us a line at and let’s discuss it.


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