The Best Damn Digital Marketing Training on the Planet! | Musselwhite Marketing

Musselwhite Marketing is a leading full-service digital marketing agency serving the insurance/business industry since 2009.

The Best Damn Digital Marketing Training on the Planet!

When it comes to Digital Marketing Training, there’s a lot of CRAP (sorry) out there, which is confirmed with a quick Google search that returns over 22 million results!

We all know it is impossible for them all to be good (let alone great).
Digital marketing is a critical component of any prospect converting revenue generating marketing strategy, and any business that wants to remain relevant and competitive in the modern world.  Simply put, businesses today must incorporate some form of digital marketing training it into their business strategy. This includes businesses that hire freelancers, specialists, and agencies (like ours).  Digital Marketing Training is one of the best ways to stay up on what’s working, what isn’t, and what’s coming. It’s also one of the best ways to keep your finger on the pulse of tech advancements because you don’t want to play catch up with your tech!
Not all digital marketing training is created equal, so it’s important to choose the right courses and certifications if you want to get the most from your investment. Today, we’ll talk about what this type of training should entail, and how it can help your business to become more competitive, keep you on the cutting edge of new tech, improve your strategy development, and generate employee satisfaction and motivation.

Digital Marketer’s Full Suite of Digital Marketing Training Sessions and Certifications

The training and certification programs available through Digital Marketer are comprehensive, relevant, focused, and designed to provide students with all the core skills necessary to succeed. There are 11 certifications available, and each one helps students master an integral element of digital marketing. The courses are available in both self-guided and guided options, and here’s what you can expect to learn during certification:

Conversion funnel digital marketing training

Conversion funnel training to improve profits and drive growth

Learning these skills will help you optimize your lead and sales funnel to increase conversions, reduce acquisition costs, and locate more valuable customers.
Here’s what you’ll learn:

  • How to craft a “Statement of Value” that perfectly positions any product or service and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it)…
  • The L x C x M x F = GP formula that consistently doubles revenues…
  • The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time…
  • How to use “bundling” to de-commoditize a commodity product or service…
  • How to optimize all of your existing marketing funnels by applying the “5 Things” methodology…
  • How to deploy an automated, 5-phase follow-up system that converts more leads into buyers, and more buyers into multi-buyers…

Certification available: Conversion funnel mastery



Email marketing digital marketing training

Email marketing training for today’s consumers

Email marketing is as important as ever; with 85 percent of retailers saying it’s among the most effective tools in their arsenal for customer acquisition. This training will provide you with all the skills and knowledge required to create an effective email marketing strategy.
Here’s what you’ll learn:

  • How to create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!)
  • How to make sure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer.)
  • How to use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…
  • Which goals and metrics you should be tracking on a day to day basis to measure your Email Marketing success…
  • List “CPR”… How to clean and revive dead (or nearly dead) email lists and get them opening and clicking again!

Certification available: Email marketing


Social media digital marketing training

Social media training for a modern world

Social media is integral to digital marketing, especially when you consider that about 60 percent of the population has at least one social media account. With this training, you’ll be up-to-date with all the most current and pertinent social media marketing best practices, which will enable you to generate leads, build a brand, and engage prospects in meaningful ways.
Here’s what you’ll learn:

  • The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).
  • The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.
  • How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.
  • The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.
  • The simple 3-Step Social Media Customer Service Plan to deploy when dealing with angry customers on public social channels.
  • How to use content & social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.

Certification available: Social media mastery


Analytics and data training digital marketing training

Data and analytics training for constant improvement

Data and analytics training is essential because it teaches you to discover the metrics that matter, and shows you everything you need to know about marketing analytics and data science.
Here’s what you’ll learn:

  • Determine which metrics actually matter in YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales. (No more staring at numbers that don’t mean anything to you!)
  • How to use your “Analyst’s Toolkit” to simplify data and ensure you’re making smart projections. (QUIT guessing how your next promotion will perform.)
  • How to track performance by traffic sources like Facebook, Twitter, or YouTube. (Know which campaigns are actually working so you can double down and cut the rest.)
  • The “Retargeting Naming System” that makes tracking your funnel performance super simple. (This is the key to diagnosing funnel health.)
  • How to set up full funnel tracking so you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results. (You could be losing leads and not even know it!)
  • How to build a complete data dashboard… One glance and you’ll see the overall health of the company

Certification available: Analytics and data mastery


Search engine marketing digital marketing training

Search engine marketing training to leverage all search channels

SEM training teaches you everything you need to know to use different channels to your advantage to ensure the right prospects find you at the right time.
Here’s what you’ll learn:

  • The 7-Point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues. (Keyword research, content, and link building are useless until you remove these problems.)
  • The 14-Point “Web Page Optimization Checklist” you’ll apply to every important page on your website. (Get pages ranked by hunting down and fixing issues, like keyword cannibalization, page redirect issues and dynamic URL parameters.)
  • 8 natural ways to build authoritative backlinks to your website, so you can get your site ranked for the keywords that matter without feeling “icky” about it. How to leverage search on every platform that matters from YouTube and Pinterest to Google and Bing. (There’s big money to be made by understanding how search works on platforms outside of Google.)
  • How to use UXO and RXO best practices to build a “white hat,” sustainable search strategy that plays by post-Penguin and Panda rules.
  • How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are in the mood to buy.

Certifications available: Search engine marketing mastery


Content marketing digital marketing training

Content marketing training for effective communication at every stage of the buyer journey

Content marketing is essential in today’s world because it helps customers find you, increases traffic and organic leads, and converts more prospects into loyal customers.
Here’s what you’ll learn:

  • How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
  • The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU).
  • Choose from 12 goals, 16 metrics, and 21 different types of content to create a content strategy that is laser-focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets.)
  • The “GC = A” Content Marketing Formula that connects the dots between content and sales.
  • The 4 proven ways to find people that can create content for you (and the 2 ways you can motivate them to create outstanding content for you).
  • PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web.

Certifications available: Content marketing mastery



 Pay per click digital marketing training

Paid traffic and pay per click training

By acquiring these skills, you’ll become adept at assessing the best sources of traffic for a particular need, creating enticing and engaging ads, running affordable campaigns, and locating qualified leads to generate sustainable growth.  
Here’s what you’ll learn:

  • The 3-step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists…
  • Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources…
  • 26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…
  • What to do when your campaign “just ISN’T converting” (this happens 80% of the time)…
  • Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
  • Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs…

Certification available: Paid traffic mastery


Direct response copywriting digital marketing training

Direct response copywriting training

Copywriting is the art and science of writing words that sell whether it’s for email, online advertising, or the content on your website, etc… The good news is that the principles of persuasion are the same no matter what you’re working on. The techniques you use to write a high-converting sales page are the same techniques that will help you write better-performing ads, blog posts, emails, and so on.
Here’s what you’ll learn:

  • Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you deliver the right message at the right time to maximize sales…
  • The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
  • Banish “blank page syndrome” forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need…
  • Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…
  • How to quickly determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
  • Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…

Certification available: Copywriting mastery


 Testing and conversion digital marketing training

Testing and conversion science courses for evidence-backed strategies

These courses will help you understand the best ways to measure, track, and test different elements of your digital marketing strategies, and show you how to turn that data into actionable steps to increase conversions.
Here’s what you’ll learn:

  • Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low-traffic testing techniques and landing page optimization).
  • The critical pages that need immediate optimization (and these probably aren’t your worst-performing pages).
  • How to use case studies to improve optimization (and which type work the best).
  • The key metrics that actually increase the bottom line (get this wrong and you’ll waste your time and money on useless testing).
  • The 3 most effective tools for collecting user data (and how to use them, step-by-step).
  • The 3 outcomes of any split test… (and why most marketers ignore one of these outcomes, which is a huge mistake).

Certification available: Conversion rate optimization mastery


Community management digital marketing training

Community management training to build communities that will drive leads, sales and customer loyalty

Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. Community management is a growing skillset for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. In this mastery class, you’ll discover proven strategies to create and grow thriving online communities that impact the bottom line.
Here’s what you’ll learn:

  • The 3 ways community members can carefully use the platform to convert members (and how to do it without destroying the member-brand relationship)
  • Two of the most popular ways to grow an online community that works regardless of your industry (yes, even “boring” products can have flourishing communities)
  • How to keep your members positive and active within the community by using consistent, ritual content that will keep them engaged
  • What to look for when choosing a community platform like Facebook Groups, forums, or other social community platforms (you can even build your own platform and own the data)

Certification available: Community Management Mastery


Ecommerce digital marketing training

Ecommerce training for a modern world

Companies that sell physical products, and the marketing agencies that serve them, need marketers trained in e-commerce marketing. The Ecommerce Marketing Specialist understands how to optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation.
Here’s what you’ll learn:

  • The ecosystem of a profitable ecommerce business, including everything from traffic and product detail pages to content amplification and dynamic email sequences that convert visitors into repeat buyers. Ecommerce Ecosystem Diagram included.
  • The pages, assets and content that form the pillars of today’s successful ecommerce store. (These “Core Store Architecture” pillars are key to competing with the likes of Amazon and Jet.com.) Core Store Architecture Diagram included.
  • The right tools to use for your “ecommerce technology stack” including the store platform, email service provider, help desk, live chat, and video hosting.
  • The tools and processes you need to maximize profit using tactics like “Coupon Pops,” one-click upsells, and cart abandonment email sequences.
  • The 4-Step content marketing process (Creation, Optimization, Syndication, and Amplification) that reengages visitors, “soft sells” products, and brings qualified buyers back to your store again and again.

Certification available: E-Commerce Marketing Mastery 



Stay on Top of New Technologies and Developments

Along with providing you with invaluable lessons and resources about all things digital marketing, Digital Marketer training also grants you access to information about all the latest industry changes and technological developments.
Through regular updates and notifications, you’ll always be the first to know about any changes coming up the pipeline, and this will increase your capacity to adopt new technologies, best practices, and methods. Not only will this keep you relevant in an ever-changing world, but it will also ensure you stay one step ahead of the competition.
Not sure if digital marketing training is right for you? Here are a few industry giants who have used Digital Marketer training to step up their game:

  •       Uber
  •       Harper Collins Publishing
  •       Infusionsoft
  •       EntreLeadership (a Dave Ramsey company)

Find Out How to Increase Profits with Digital Marketing

Just in case you’re still not convinced about the power of digital marketing, let’s just start this conversation by having a look at what Google has to say about its ability to increase growth:
“Highly digitally engaged” SMEs [small or medium-sized enterprises]—that is, SMEs that are making the most use of online tools like websites, online marketing, and social media—are 2.8 times more likely to enjoy revenue growth than those who did not use the Internet.”
However, having a solid strategy is an essential first step in reaping the benefits of digital marketing. When you have the right skills and the right experience, you’ll be able to evaluate the goals of any business and create a tailored strategy that’s aligned with those objectives and execute campaigns that will increase profits through:

  •       Increased traffic
  •       More leads
  •       Higher conversion rates
  •       More sales
  •       Higher sale values
  •       Greater brand recognition

Moreover, digital marketing training can increase success by improving efficiency, inspiring more innovative approaches to strategies and products, providing a better understanding of the buyer journey, and increasing audience engagement. Finally, by investing in training for your employees, you’ll also increase motivation, morale, and satisfaction, all while providing them with vital skills. In fact, 35 to 40 percent of employers (according to Tom Fisher Associates) state that training will improve both employee productivity and morale, and digital marketing training in areas like social media, content marketing, e-commerce marketing, and more will benefit both the employees and the business.
Digital marketing is here to stay, and the best way to remain relevant and competitive is to embrace the future and learn the trade. Before you get left behind, try our 7-Day Free Trial and find out first-hand just how much the best damn marketing training on the planet can benefit you.
To learn more give us a call at (951) 291-1774 or send us an email at Contact@MusselwhiteMarketing.com


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