One way that many Small Office / Home Office (SOHO’s) Entrepreneurs and Small to Mid-Size Business (SMB’s) Owners promote their business online is by having content about their business created for them. This content is then posted on either their website, their blog, a social media site, an article site, or a combination of ALL of these and more.
What do these articles do for your business? Of course just letting readers know about your business and its products and services is greatly beneficial to any business. There are some content creation strategies that you and your business should focus on. Why? Because you and your business will want these articles to rank as high as possible in the Google, Bing and Yahoo search engines so that the article can get as many readers as possible.
Using certain keywords in an article a certain percentage of the time is a strategy that is used by many when creating content. Using keywords to many times and using keyword stuffing to get an advantage in search engines will not work and the article will get penalized by the search engines. It is best to keep keyword density at 2% or 3%.
Another strategy that is used when creating content for a business is to make sure that there is a link in the article that leads back to the company website. This of course becomes very useful if your article is going in an article website or social media site. Creating backlinks like this also gives your website more authority as far as Google is concerned.
Trust us when we say there are as many Content Creation Strategies as there are Experts, Gurus and Rockstars. We’ve spent a lot of money and time learning a lot of these strategies with varying degrees of success. While there are some legitimate technical things to do “Planning” and “Consistency” are two of the largest contributors to your content strategy success.
If you’ve attended most any of our workshops, you’ve heard us talk about the 12/4/52 strategy which is nothing more than 12 topics or themes supported by 4 posts, articles, emails, etc…. It might not be glamorous or sexy but it’s a formula we’ve found to work.
If you have questions or need help setting up your own “Content Creation Strategy” give us a call (951) 291-1774 or drop us a line at Contact@MusselwhiteMarketing.com and let’s discuss it.
