In the past years, the digital marketing landscape has changed dramatically. So much so that it is now tough to come up with modifications that can outdo the developments that already took place. Despite the high bar, however, marketers are still steadfast about finding new, innovative ways to improve brand awareness in the digital world.
Here are some of the trends and changes consumers and businesses are likely to see in 2017:
Improvements in Search Function, Rankings, and Social Media
In 2017, users are likely to see improved ways to search for the information they need. With the changes in Google’s algorithm and search patterns, the usage of Schema is also bound to increase this year. Schema is the system that helps make the website’s purpose and context clear to Google, so it’s easier for snippet boxes to understand it as well.
In the ever-expanding organic digital marketing space, user-generated content, blog content, and social media content will still be relevant when deciding rankings. As companies witness how digital marketing allowed companies to stay ahead of the curve, there will be an increase in demand for the top advertising spaces. Mobile websites will also be a priority, as Google will continue phasing out non-mobile-friendly internet sites.
Client support programs on social media programs are also slated to grow, and 2017 will see an increase in the number of companies that will turn to social media-based ambassadors to increase visibility.
Harness the Power of Digital Marketing
According to a Deloitte study, The Internet influenced up to $2.2 trillion of retail sales. The same study, moreover, predicts that 2017 will see more web traffic than all of the combined Internet years. With all these numbers, there is no better time than now to get in touch with a competent digital marketing agency like Musselwhite Marketing and Consulting. Based on these trends and our rigorous research, we will create an advertising campaign that will let you stay ahead of the competition.