You cannot talk about search engine optimization (SEO) without mentioning keywords. In SEO, keywords are and always will be important in building a successful digital marketing plan. Content writers incorporate them into articles while Google’s algorithm is hungry for them – any phrase can send an influx of information to a lost web user in mere seconds.
Here are three key steps for turning your keywords into revenue bait:
1. Focus on User Intent
Businesses will never be able to read the minds of their target audience. With keyword analysis, however, you can come pretty close.
Brands should tell their digital marketing specialists to build keyword strategies according to a user’s intent and inquiries. That means they need a good understanding of what their target market wants and what exactly they will use to look for it. Their intent could be navigational, informational, or transactional. Make sure you have the answers to all their questions.
2. Organize Keywords Based on Traffic
After you have formulated excellent keywords and put them to use, it’s time to assess which ones work best.
It’s a matter of trying to know what’s hot and what’s not. Keywords that gain a lot of traffic should be at the top of your list for future content creation. Google Analytics has a good way of keeping track of those keywords – just ask your digital marketing agent to incorporate them into your brand’s Google Analytics system.
3. Play with Artificial Intelligence
The last and most complicated step is to explore predictive evaluations for keywords.
This process requires the least mathematics – you can talk about this among your peers and colleagues. Try to imagine and understand what makes your target audience tick. Google also has predictive technologies that could help brands figure out what their market might need next. With this data, you can come up with even better keywords in the future.
Your organic search channel can become a profit center if you follow these three steps. Contact Musselwhite Marketing and Consulting today and transform your business into an SEO superstar.