In 2022, content will continue being king. But what does this mean for your small business? It means if you haven’t added content marketing to your marketing mix yet, you need to start implementing smart content marketing strategies ASAP to stay competitive.
Content marketing is one of the most effective ways to reach new customers and grow your business. In this article we discuss seven ways to use content marketing to expand your business in the coming year as well as give you actionable tips so that you can get started right away!
1. Start Testing Your Website Content
To ensure that your website is converting as well as possible, you should consider A/B testing your website content. This strategy will help you to determine what content is working and what needs to be improved.
A/B testing compares two parts of content to see which one performs better. To do this, you will need to create two separate versions of your content and then track the results. You can test several factors, including the headline, the call-to-action, and the images. By testing different elements, you can determine what works best for your business and your customers.
If you’re not sure how to start A/B testing, there are a number of resources available online. Check out this guide from HubSpot for more information.
2. Show Your Face
Customers want to know that there are real people behind the business. One of the best ways to show customers you’re a real person is to use video. However, if you’re not using video yet, you may be falling behind the curve. In fact, 86% of businesses are already using videos for marketing.
Video is a great way to involve your customers and make a human connection. You can use video to introduce your business and your team, give tours of your facilities, or even just answer customer questions.
If you’re uncomfortable on camera, you can also use video to showcase your products or services. This is a great way to give clients a behind-the-scenes look at your business.
There are many ways that you can use video to market your business. For example, you can post videos on social media, your website, or even YouTube.
3. Put Customer Testimonials to Work
Customer testimonials are a highly effective marketing practice. When potential customers see that other people have had success with your product or service, they’re more likely to try it themselves. This is called social proof, and you can never had too much of it.
If you don’t already have customer testimonials, now is the time to start collecting them. You should include testimonials on your website, email marketing campaigns, or social media. And just like Franks hot sauce, we put reviews on everything (lol).
When you’re asking for testimonials, be sure to ask specific questions that give you the information you need. For example, you might want to ask customers how your product or service has helped them, their favorite features, or what they would tell their friends about your business.
By collecting and sharing customer testimonials, you can increase your sales and grow your business.
4. Get Personal
Customers are always looking for more personalization in the content they consume. They don’t want to feel like they’re just another number – they want to feel like you know and understand them and their needs.
One way to personalize your content is to segment your audience and create distinctive pieces of content for different groups of people. For example, you might create one piece of content for first-time visitors to your website and another for returning customers.
You can also use personalization to customize the user experience on your website. This might include displaying different content based on the user’s location or providing recommendations based on their past interactions with your site.
By personalizing your content, you can connect with your customers and build loyalty.
5. Create Interactive Content
Interactive content engages your audience and gets them involved in your content. Interactive content includes quizzes, surveys, polls, and calculators.
Interactive content will get people talking about your brand. It’s also a great way to collect data about your customers.
If you’re not sure where to begin with interactive content, consider your target audience. What type of content would your buyers be interested in? What would help them decide on your product or service?
You can increase engagement and get people talking about your brand by creating interactive content.
6. Use Visuals
Visuals continue to grow in popularity and will be more critical than ever. People are bombarded with content every day, and they’re always looking for ways to consume it more quickly and efficiently.
One way to make your content more enticing is to use infographics. Infographics are a great way to present data in an easy-to-understand format. They’re also shareable, which can help increase your reach. Using visuals on social media is also a great way to stand out. People are more likely to stop scrolling and take notice of an image or video than they are to read a block of text.
Canva is one of our favorite tools and an excellent resource for creating visuals. They have a library of free templates that you can use to create infographics, social media posts, and more.
7. Focus on Local SEO
This is a biggie! SEO is more vital than ever for small businesses. In 2022, small businesses will need to focus on Local SEO to be visible online.
Here are some things you can do to improve your SEO:
- Find relevant, local keywords and create content around them
- Optimize your website for mobile, as well as voice search
- Take part in and write about local events and activities
- Build backlinks to your website from authority websites like your local chamber of commerce, and local directories
If you’re a total beginner when it comes to SEO, check out this video below by SEM Rush for more information.
While you are at it, we also suggest you run a free health check of your website. In minutes, you’ll get a full report with your site health score and a prioritized list of errors, warnings, and notices about your site’s issues.
This scan will check for over 130 common website issues and provide special reports about your site’s crawlability, use of markups, internal linking, speed/performance, HTTPS, and international SEO.
Content marketing is a powerful tool that you can use to expand your small business’s visibility online. By following the content marketing tips above, you can start implementing content marketing strategies that will help you to reach new customers and grow your business.
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Charles Musselwhite is an author, speaker and co-owner of Musselwhite Marketing (est 2009) along with his wife Linda Musselwhite. Together they are “CaLM” (Charles and Linda M). Charles is an Ontraport Certified Expert and a previous DigitalMarketer Certified Partner holding several DM certifications.