If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start.
By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing field with larger companies. With the rise of Instagram reels, companies now have more options than ever to market their business in innovative and visually appealing ways.
In this guide we will cover ten different types of Instagram reels small businesses can use to promote their business. Whether you’re a restaurant looking to showcase your delicious food or a local shop wishing to attract new customers, these reels will help get the job done!
These reels show your followers what goes on behind the scenes of your business. People love getting a sneak peek at how things are made or the logistics behind running a business. This type of reel can also help humanize your brand and make you more relatable to your customers.
To create a behind-the-scenes reel, simply start filming what goes on during a typical day at your business. You can show everything from the morning commute to prepping for customers to closing up shop at the end of the day. Be sure to add some fun music or interesting narration to keep things interesting!
If you’re not sure where to start, why not film a day in the life of one of your employees? Show off your team and what they do to make your business run smoothly.
2. Customer Testimonials
Customer testimonials show happy customers while promoting your business simultaneously. When potential customers see others had a positive experience with your business, they are more likely to give you a try.
To create a customer testimonial reel, simply film your customers talking about their experience with your business. Set up a camera in your store or office or send a survey to previous customers asking them to record a video testimonial.
3. Product Showcase
If you’re looking to endorse a new product or service, a product showcase reel will allow you to show off your product in all its glory and give potential customers a taste of what they can expect with their purchase.
To create a product showcase reel, start by filming a short introduction of your product. This should include information about what it is, how it works, and why people need it. Then, film a few quick clips of your product in action. Be sure to highlight any features or benefits that make it unique!
Finally, add a call-to-action at the end of your reel encouraging people to learn more or purchase your product.
A how-to reel is a great way to show your expertise and attract new customers. If you offer a service that people might not know how to do themselves, seize this opportunity to show them how it’s done!
To create a how-to reel, start by choosing a topic that you’re an expert in. This could be anything from making the perfect cup of coffee to how to change a tire. Then, film a short video showing people how it’s done.
5. Tips and Tricks
If you’re looking for a way to share your valuable knowledge with the world, a tips and tricks reel is the perfect solution! In addition, this type of reel is ideal for businesses offering advice or for services people might not be familiar with.
To create a tips and tricks reel, start by brainstorming a list of subjects you’re an expert on. Once you’ve got a few ideas, film a short video on each topic. Include any tips or tricks that you think will be helpful to your viewers!
Remember, the goal of a tips and tricks reel is to educate and inform your viewers – keep things clear and concise.
An FAQ reel addresses common questions and concerns that potential customers may have about your business. It can help put people’s minds at ease and encourage them to do business with you.
Start by brainstorming a list of commonly asked questions about your business. When making the video, be sure to include clear and concise answers to each question!
You can also use an FAQ reel as an opportunity to address any negative reviews or feedback that you’ve received. FAQs are a great way to show customers you’re open to feedback and willing to make changes to improve your business.
Remember, always keep things positive and professional!
7. Tell Your Story
People love a decent story, so why not tell them yours? A story reel allows you to introduce yourself and your business to potential customers. In addition, this type of reel will allow you to share your company’s history, mission, and values with the world!
When creating a story reel, include information about your company’s history, mission, and values. Then, film a few quick clips of your business in action. Be sure to highlight any special features or benefits that make it unique!
8. Unique Promotions
We’ve all seen the standard “sale” promotions, but why not get creative with your marketing? An unconventional advertisement stands out from the crowd and attracts new customers.
To create an unconventional promotion, start by brainstorming a list of unique ideas that will grab people’s attention. Once you’ve got a few ideas, film a short video on each one. Include any distinct details or benefits that make your promotion irresistible.
Remember, the goal of an unconventional promotion is to get people talking about your business. So go ahead and think outside the box!
9. Introduce Your Team
Your employees are the heart and soul of your business, so why not introduce them to potential customers? An introductory reel should include information about their role in the company and what they do daily. Then, film a few quick clips of your team in action. Finally, be sure to highlight any special skills or talents!
Remember, the goal of an introductory reel is to show potential customers that you’re a team of experts who are passionate about what you do.
10. Spotlight Your Content
Instagram Reels can promote other content, such as blog posts, press releases, or featured articles.
To promote other content using Instagram Reels, start by filming a short clip of the content that you want to promote.
You can also use Instagram Reels to drive traffic to your website or blog. To do this, start by filming a short clip of your website or blog. Then, include a link to your site in your description and encourage people to check it out!
Instagram Reels will promote your business and attract new customers. By using some of the ideas in this guide, you can create killer content to help your business stand out from the crowd. When filming, keep things positive, professional, and creative! And most importantly, have fun!
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Linda Musselwhite is an author, speaker and co-owner of Musselwhite Marketing (est 2009). Linda’s previous positions as Human Resources Administrator. Combined with extraordinary customer service makes her the obvious choice of day to day operations for Musselwhite Marketing.
Connect with Linda on LinkedIn.