You do business with people, not companies. It’s important to remember this as we discuss the ways insurance agencies can use social media to promote their business.
In our last article, Digital Marketing Trends For Home Contractors, we noted that, on average, Americans spend about 3 hours a day browsing social media.
With that information in mind, what are you doing to promote your insurance agency on social media?
Social media is an incredible tool that can have powerful effects on a business if you use it in the right way.
We understand how social media works and our 12+years of experience have helped us curate this list of 3 ways you can use social media to grow your insurance agency.
Boost Brand Awareness
As we said above, people work with people, not companies. Even though insurance is a necessity to have, people don’t choose by name and logo alone. People want to connect with a business on a personal level, which means you need to promote your brand, mission, and values in a way that engages people to learn more.
Instead of just posting the fact that you’re an insurance agency, post an inviting status that talks about how you’re passionate about what you do and how your goal is to help people have a plan and coverage for when life gives them lemons.
Using social media to connect and engage with followers builds a community and boosts brand awareness.
It is also a FREE tool that can help guide people to your website to learn more about what you provide!
Utilize Paid Ads
It may seem useless to pay for an ad on social media when people are scrolling through their newsfeeds at light speed, but in truth, Facebook Ads can be your number one performing ad space!
You have about 3 seconds to “stop the scroll” and catch the attention of a potential customer. Therefore, it’s crucial to create the right ads that evoke curiosity and have them stop to check out the ad.
Paid ads can also be highly detailed and target the niche market you want to capture. You can detail your demographics down to the age, location, interests, and more if you choose.
Content marketing helps to showcase your expertise, and experience and gives you a chance to help your community through blogs and valuable tips.
You don’t just need to keep your blogs, FAQs, and reviews exclusively on your website because you can leverage them by sharing them on social media.
Link your monthly blog post, newsletter, interesting facts, statistics, tips, tricks, and best practices to your social media pages to entice people to go to your website. By posting a direct link, you’re creating a bridge between your social page and website. This bridge acts like a funnel and moves people along the nurturing process from becoming a lead to a client.
As you share more content, your followers will see that you are knowledgeable and a good resource to go to when questions arise and help is needed.
Let Musselwhite Marketing Grow Your Insurance Agency On Social Media
Social media marketing is a great way to build a community, boost brand awareness, and increase leads that eventually lead to partnerships.
When competing insurance agencies are a click away, you want to stand out from the crowd. Let us help you grow your business by using the latest marketing tools, resources, and strategies.
Here at Musselwhite Marketing, we offer insurance social media services to help agencies boost their business and awareness of their brand across Facebook, LinkedIn, Google, etc.
To learn more about our services and about Musselwhite Marketing, browse our insurance agency services, follow us on social media and check out our blog page!
If you’re interested in improving your social media presence, contact us today for more information!