When you first began your business, you did so because you wanted to showcase your talents and passion for your craft. What you may not have signed up for is all that comes with running a business. That includes running the accounting, acting as the sales person, Human Resources department, and marketing staff.
You are an expert in your industry, but do you know what it takes to also market your business and bring in new leads and sales?
Well, the good news is that you’ve come to the right place! Here at Musselwhite Marketing, we are experts in the digital marketing industry and are here to help home contractors like you boost their businesses using the latest digital marketing trends and strategies.
To start, let’s talk about some of the digital marketing trends for home contractors in 2022.
Social Media
Even though social media hasn’t been around for long, it has certainly become the most popular form of connecting these days. It has been estimated that, on average, Americans spend 3 hours on social media every day.
Out of those 3 hours, are you catching even a moment of their time?
Social media sites like Facebook and LinkedIn give you a chance to showcase your expertise and work.
Here are a few contractor social media tips:
- Post before and after photos of projects
- Tag your customers to allow them to interact
- Share your website and blog
- Post testimonials
- Share progress videos
- Build a community and interact with your followers
- Be consistent with posting – it doesn’t have to be every day, but at least 3 times a week!
Your main goals on social media should be to raise awareness of your brand and drive traffic to your website.
Content Marketing
You may know that you are experienced and good at what you do, but how do others know that?
In our social media tips above, we mentioned promoting your website and blogs to gain more awareness and lead more people to your site.
Good contractor content marketing includes an optimized website, blog posts, testimonials, FAQs, and even more advanced content like podcasts and video blogs.
You need to be consistent, provide useful information and prove that you are the “go-to” home contractor company in your service area.
Reviews
You do so much work for your clients, but how do others know that you do great work? With testimonials and reviews, of course!
Contractor reviews are incredibly valuable and FREE marketing for you to use across all forms of media. An honest quote from a happy customer can really make a difference and help you to make important sales!
It’s also important to note that recent reviews are what catch the eyes of potential customers. Testimonials that are older than 6 months aren’t going to convince people to continue looking at your information because it isn’t relevant content.
Reviews highlight customer satisfaction, are great for optimization, and can be shared on a variety of platforms.
Ask your customers for reviews immediately after you’ve finished a project so that their satisfaction and happiness with a job well done are still fresh in their minds.
5-star reviews with positive, honest feedback from clients will help you prove your expertise and boost awareness of your brand. Customer reviews also highlight satisfaction, are great for optimization, and can be shared in numerous spots including Google My Business, Facebook, digital ads, and your website. We do this for our clients all the time.
Want To Learn More About Digital Marketing Trends For Home Contractors? Partner With Musselwhite Marketing
Digital marketing trends for home contractors can change as easily as the tide. Ensure you are at the top of your marketing game by allowing us to utilize our expertise and experience to grow your business.
We offer a wide range of services, including social media and content marketing, along with contractor ads, email marketing, web design, and more.
To learn more about Musselwhite Marketing and the services we provide, review our website, check out our blog and follow us on social media!
If you’re ready to get started on boosting your business with the best marketing strategies, connect with us today!
