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10 Digital Marketing Tools That Give You an Edge Over Your Competition

10 Digital Marketing Tools That Give You an Edge Over Your Competition - Musselwhite Marketing

In this digital age, getting access to the best online marketing tools has never been easier. With just a credit card and a few clicks, you can get access to remarkable marketing tools that will help you level up your small business’s online presence and generate more revenue.

But what tools are we talking about?

This article outlines 10 digital marketing tools that you can leverage to scale your business in 2022. 

Canva (one of our faves) is a cloud-based tool with a user-friendly interface that makes editing and creating designs easier.

By using Canva, you can make social media graphic designs, posters, newsletter designs, lead magnet templates, packaging designs, flyers, videos, and more in a matter of minutes. 


$0 for Canva Free

$6 per month or $50 per year for Canva Pro 

As its name suggests, CopyAI is an artificial intelligence tool that produces copy. It features an extremely advanced machine language model called GPT-3.

Using CopyAI allows you to create human-like, genuine-sounding copy quickly. 


$35 per month or $420 per year for CopyAI Solo

Speaking of creating copy, Grammarly is another tool you can use to make sure your copy is readable and error-free.

Best used with tools like CopyAI, Grammarly checks the spelling, grammar, and readability of your sales letters, emails, blog posts, and more. 


$12.50 per member each month 

Ahrefs is a tool that helps put your website on the first page of Google.

By using Ahrefs, you can monitor your competition, look for keywords, see how difficult it is to rank those keywords, and more. 


$0 for some keyword research, link building, and SERP tools

$99 per month for Ahrefs Lite

Developed by the world’s largest search engine, Google Analytics is a must-have.

This tool gives you insights such as page impressions and click-through rates that let you monitor the performance of your website. 



Over 160,000 small businesses use Buffer, a tool made for social media management.

Buffer saves you time by letting you schedule your posts to Facebook, Instagram, Pinterest, Twitter, and LinkedIn.


$0 for Buffer’s publishing tools

$5/month/social channel for Buffer’s publishing, analytics, and engagement tools

Vimeo offers video hosting, sharing, and editing. 

You can use this tool to make amazing videos from scratch or through templates, record promotional videos, and live-stream your products or services. 


$7 per month for Vimeo Plus 

$20 per month for Vimeo Pro

MobileMonkey is a multi-platform tool that lets users build Instagram, Facebook, Webchat, and SMS chatbots. 

Using MobileMonkey, you can automatically qualify leads, nurture them, and convert them to paying customers.  


Starts at $19 per month for one feature

Trello is a digital marketing tool that lets users organize projects into lists and cards. 

This tool lets your team know what you are working on, what needs to be reviewed, and who’s working on what. 


$0 for Trello’s basic features

$5 per month for Trello Standard

$10 per month for Trello Premium

With over 12 million users, MailChimp is the top email marketing tool in the world.

This tool lets you send automated email sequences to your list, converting leads to paying customers and retaining them.


$0 for up to 2,000 contacts and 10,000 sends per month

Starts at $9.99 for up to 500 contacts and 100,000 sends per month


Combine the right strategies with the right digital marketing tools and you have a recipe for success in 2022 and beyond. So what are you waiting for?  Try a few of these tools and give yourself an edge in the new year!

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Linda Musselwhite

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Linda Musselwhite is an author, speaker and co-owner of Musselwhite Marketing (est 2009). Linda’s previous positions as Human Resources Administrator. Combined with extraordinary customer service makes her the obvious choice of day to day operations for Musselwhite Marketing.

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