If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. When done correctly, it can help improve your site’s ranking on search engines and ultimately drive more traffic your way.
In this article, we’ll discuss why link building is still an important part of local SEO and some of the best ways to go about it.
Why Is Link Building Important?
There are a number of reasons why link building is still an essential part of SEO, even in 2022.
First and foremost, it’s one of the most effective ways to improve your site’s search engine ranking. In fact, 58% of SEO experts believe that link building significantly impacts search engine ranking.
Building relevant and local links is vital if you’re trying to rank higher in localized searches and certain keywords.
Besides increasing your SEO ranking and driving more traffic to your website, several other benefits come with link building. These include:
- Increased brand awareness
- Improved relationships with other businesses
- More opportunities for joint ventures and partnerships
- The ability to reach new audiences
If you’re not already incorporating link building into your SEO strategy, now is the time to start. It’s an essential part of any successful SEO campaign and can provide many benefits for your business.
Using Local Citations
Another excellent tool for SEO that is like link building is using local citations. But what are they?
Local citations simply mention your business name, address, and phone number on other websites. They help improve your visibility in search engines and lead to more traffic and customers for your business.
A local citation references your business on the internet and your name, address, and phone number. They are also called “mentions” or “listings.”
You can find citations in directories, review sites, social media platforms, apps, maps, etc.
Getting People to Link to Your Business
One common question that businesses have is how to get other people and websites to link to their business. While there’s no one-size-fits-all answer, there are a few methods you can use to increase your chances of getting links.
- Creating great content: This is one of the best ways to get people to link to your site. In addition, other businesses and websites will likely link to it if you produce helpful, informative, and engaging content.
- Reaching out to influencers: This involves contacting people with a large online following and asking them to promote your content or mention your business in one of their posts.
- Submitting guest posts: Write articles for other blogs in your industry in exchange for a link back to your website.
Local link building should be a key part of any marketing strategy. Since only 6% of website content receives backlinks, you can improve your search engine ranking immensely by getting ahead of your competitors.
Finding Local Backlinks for Link Building
One of the most important things to keep in mind is relevance when it comes to link building. You should focus on getting links from websites relevant to your industry or niche.
For example, if you own a local business, getting links from other local businesses or websites makes sense. The same goes for if you have a blog about a particular subject. For example, if you have a blog about pet care, you would want to get links from other pet-related websites.
Here are a few ideas of where you can find relevant backlinks for your business or website:
- Local directories: These websites list businesses in specific categories, such as the Yellow Pages or Yelp.
- Local news websites: If you’ve been featured in a local news article, there’s a good chance they will include a link to your website.
- Industry-specific websites: These are websites that focus on a specific industry or niche.
- Relevant resource pages: These pages list helpful resources for people in a specific industry or niche. For example, if you have an article about car care tips, you could get links from resource pages that list the best car care tips.
By keeping relevance in mind, you can make sure you’re getting the most valuable backlinks for your website.
Creating a Link Building Strategy
Now that you know why local link building is important, it’s time to create a strategy. Here are a few tips to help you start link building:
First, decide what you want to achieve with your link-building campaign. Do you want to improve your search engine ranking? Increase brand awareness? Drive traffic to your website? Once you know your goals, you can create a plan to achieve them.
Research your competition
Look at your competitors and what they’re doing. Are they getting links from local directories? Guest posting on other blogs? By understanding what they’re doing, you can get an idea of what’s working and adapt your strategy accordingly.
Create a list of target websites
Make a list of the websites you want to get links from. As mentioned above, these could be local directories, news websites, industry-specific websites, or relevant resource pages.
After you have a list of target websites, reach out and build relationships. You can do this by guest posting on their blog, sending them an email, or connecting with them on social media.
Using Google Maps and Other Platforms for Link Building
In addition to traditional link-building methods, there are also some platforms you can use to get links. For example, Google Maps is a great way to get links from local businesses.
To get started, search for your business on Google Maps and claim your listing. Once you’ve claimed your business listing, you can add your website to it. This will add a link to your website, which can help improve your search engine ranking and drive traffic to your website.
Another platform you can use for link building is social media. You can use social media to connect with potential customers and promote your business or website. For example, you can post links to your articles on Twitter, LinkedIn or Facebook. You can also use social media to connect with other companies and websites in your industry or niche.
The Bottom Line
Even now, link building is still an important part of SEO. By understanding why it’s important and how to get started, you can create a successful link-building campaign for your business or website.
Need more links but don’t know where to start? Semrush has a Link Building tool designed for the sole purpose of running outreach to acquire links. We use Semrush for link building and a whole lot more. We would be happy to review and discuss your link building potential and share our Semrush report results with you.
Remember, Google Maps and other platforms can also help you get more links to your website. Don’t forget to take advantage of these platforms as well.
By following these tips, you can make sure your link-building campaign is successful and that your business or website gets the exposure it deserves.
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Charles Musselwhite is an author, speaker and co-owner of Musselwhite Marketing (est 2009) along with his wife Linda Musselwhite. Together they are “CaLM” (Charles and Linda M). Charles is an Ontraport Certified Expert and a previous DigitalMarketer Certified Partner holding several DM certifications.