SEO is undeniably important if you want to grow your business in the online world and in general.
SEO is so important that it has been said that “A website without SEO is like a vehicle without fuel.”
This basically means that without an optimized website, quality content, and all-around great SEO, your website (and business) cannot move forward. In other words, without SEO your website will face an incredibly difficult tie of ranking and scaling.
Here are a few interesting facts about Search Engine Optimization that you should always keep in mind:
- There are over 10 billion Google searches every month!
- Out of those searches, about 75% of people only utilize organic results. This means people are skipping over the advertised content more often than not.
- The first 5 links get a majority of the clicks (about 70%).
- Almost 70% of online experiences start with a search engine.
- Over 50% of web traffic comes from mobile devices.
So now that you’ve learned these facts, how confident are you that you have great SEO for your business?
Well, we’ve got good news for you. Here at Musselwhite Marketing, we’ve been providing SEO to Insurance Professionals, Home Service Contractors and Realtors for more than 12 years. We understand the importance of SEO and other marketing factors that lead to growing your online presence and helping your business succeed.
We’ve gathered a list of SEO trends for 2023 that we believe will help give you that boost you need for the new year and bring in more targeted traffic AND conversions than ever before.
Mobile Optimization
As the above statistic says, over 50% of web traffic comes from mobile devices. If your website isn’t optimized to be mobile friendly you might as well send them to your local competition.
Simple, clean, fast-loading websites with easy navigation are just the ticket to keeping users on your website and converting to leads through the nurturing process.
A complicated, slow-loading website that is full of large pictures, unnecessary information, and videos will have your users leaving within SECONDS of arriving.
Writing For People NOT For Search Engines
Before the internet and smartphones became more intuitive and understanding of more complex questions, businesses and marketers wrote content to catch the attention of Google crawlers instead of actual people.
Well, the good news is that technology has advanced, and now is the time to write high-quality keyword-rich content that speaks to the users who are looking for answers.
A few ways to do that is through long-tail keywords and semantically related keywords that answer questions people are looking for.
Long-Tail Keywords
Long-tail keywords are short phrases that have more detail and can more accurately point a user to the right information on the search engine. When used in a phrase the search engines pinpoint more complex answers and place them on the right results page.
Long-tail keywords also have a lower competition rate but a higher conversion rate compared to one-word keywords.
If you run an insurance business, instead of using keywords like insurance, or insurance agent, use phrases like new car insurance, landlord insurance policy, classic car insurance agency, and recreational vehicle GAP insurance policy.
The more details you have, the better for your Insurance SEO. Long-tail keywords lead to more conversions and at the end of the day, high-quality leads are more important than an influx of traffic that doesn’t convert to anything. Adding local words and search teams like “near Venice Beach” or “near me” are also important!
