Multimillion Dollar Insurance Producer Shares Insider Success Tips | Musselwhite Marketing

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Musselwhite Marketing - Multimillion Dollar Insurance Producer Shares Insider Success Tips

Multimillion Dollar Insurance Producer Shares Insider Success Tips

Linda: Hey, this Linda and Charles with Musselwhite Consulting. We’re a digital marketing agency that subscribes to the seven pillars of digital marketing:

  1. Websites
  2. Content
  3. Email
  4. OnlIne Ads
  5. Video
  6. Social Media

Charles:

  • And “reviews and testimonials”, don’t forget

Linda: And reviews and testimonials.

Charles: They are so, so important. And listen, today we have the distinct honor and privilege to introduce one of our mentors, literally one of our mentors in the marketing world. This is a man who has built a multi-seven figure insurance agency, been around for quite a while, I’ll let him tell the story. Runs a very profitable and successful mentoring program that I absolutely love, we participate in because we get so much out of it, and we are marketers. This guy, though … Look, you want to talk about social proof? Let’s start from the beginning. We have one of his books, we have another one of his books. And man, these books are filled with nuggets of gold. I don’t care what business you’re in, if you read these books and take notes and take action on 10%, I promise you’ll see the needle move.

This gentleman has also written a book called the Unstoppable Profit Producer, and Mike, as you know, I took this book to Fiji with me. Couldn’t put it down, had to take a picture in Fiji overlooking the ocean, just to let you know that that book made such an impact on us. And then also, as we all know, success leaves clues. We can do all these things and talk to all these folks, but at the end of the day, when you get recognized in your industry periodical, and folks, if you’re in insurance you know what Rough Notes are all about. When you make the cover of Rough Notes, you have arrived to some level of achievement. So listen, without further ado, because I could butcher it all day long, but without further ado, I simply want to introduce our friend, our mentor, and partner in a lot of things, Mike Stromsoe.

Mike: Thank you. Too kind, but I just love what I do, that’s all there is to it. There’s nothing better than helping somebody else who wants to be helped. And when somebody wants to be helped and is willing to do something with whatever you give to them, and it makes a difference in their lives, and we could go on for hours about the stories of people that have been involved in our programs, who have taken some of those things in those books and done something with them. Their lives have completely changed for the better, and it’s being paid forward. I haven’t even shared this with you guys yet because it’s still in the package, it just came on to my desk in the last couple days.
This is a special coin that we’re gonna be giving out to people, and it says, “Pass it on, please.” Because at the end of the day, this is what it’s about. The back of the coin says, “The bearer of this coin must do one good deed for another and pass the coin on.” And ultimately, at the end of the day, that’s what it’s all about. The law of reciprocity is always in effect, as you guys know. You’ve heard me say that a lot. When you do something good for somebody else, and I believe in my heart of hearts the key is without the intention of something coming back, or [inaudible 00:03:12]. Just do it for the good of doing good. Great things are gonna happen, and my life is just so blessed and filled with those things, because of just the opportunity to help other people.

Charles:
I get it, I get it and I agree.

Linda:
Yes.

Charles:
As you say. You’re right, we could tell stories on and on and on, but folks, let me just share on story. There was a gentleman who was in
Hawaii, and I know the story. He goes something like, he started his practice with $237 in his pocket. Seven years later, he crossed over seven figures, and that’s a lot due, in part, to this gentleman right here, Mike Stromsoe, and one other that I’ll just tell real quick. A very successful individual who was up north in California, and he says 100% of this success is due, in large part, to just talking and being in Mike’s conferences. We could sit here and have the whole story about how’d you get here, but I challenge you that if you, over the next few minutes, if you hear something that tweaks your interest, makes you sit up in your seat, reach out to Mike. All of his contact information’s gonna be here, but don’t let the opportunity pass you by. This is a man who loves to share what he’s got, and has a proven track record of helping other become successful. So mike, let’s just talk about this, two things: how long have you been at it? And then what is the number one challenge that you see with insurance companies out there today?

Mike:
Well, I’m gonna answer your question with a question, with no disrespect.

Charles:
Sure.

Mike:
Because you’ve got to be specific to be terrific. But been at what? The insurance industry?

Charles:
Yeah.

Mike:
Okay.

Charles:
Your Living Laboratory.

Mike:
Right, the Living Agency Laboratory. I just surpassed reselling my 30th year, I’m right in the middle of it, 30 and a half years. In December, it’s gonna be 31 years as a proud, independent insurance agent. There’s been lots of wins and lessons, been there done that. And the great thing is I get to still be doing it. I didn’t say I have to go, I get to still be doing it. After a period of time, a lot of people noticed that they thought I was somewhat successful with what I was doing, they started hearing more, they said, “Tell us what you do.” I proved to them what I’ve done. Recently we’ve grown from zero to a million dollars in revenue in less than nine years, I guess that’s pretty incredible to many people, grateful for it.

They said, “How did you do that?” And I said, “It’s easy. You just do this, this, and this.” And they said, “Well can you teach us?” At that point I thought, “Wow, that’s kind of an interesting thought. Let me think about it and I’ll get back to you.” I started thinking about how we can formalize this and make it something that we can deliver to other people, so that it can help them in a way that’s meaningful, that has systems and processes so they can take it and implement it in their own business. Formally it’s been about four and a half years now the Unstoppable Profit Producer program was born. We are helping people all over North America. We’ve got a little bit of international play now, and we couldn’t be more excited. I’m a proud, independent insurance agent, I run my own insurance agency, I’ve got a big team that takes care of things, which allows me time to go out there and help other people grow their businesses.

The philosophy behind the Unstoppable Profit Producer program is this: it’s all built on the philosophy of the three P’s, People, Processes and Promotion, in that order. If you have excellent people, and that excellent person includes you. In fact, we were just working on the agenda for our next event yesterday and I said, “One of our items that we’re gonna be talking about is the three P’s of the first P,” because it is a lot deeper than one might think about. Anyone that shows up is gonna hear that in explicit detail. You gotta have excellent people, including yourself, you have to have world class processes and systems, and then simply, after that, once you’ve got those in place all you gotta do is promote the heck out of it. You’re gonna grow your business, you’re gonna create financial wealth and security, and you’re gonna have more freedom to live life on your own terms, to go to Fiji, to go to New York City, or wherever it is you like to go. It’s really that simple, and the great news is these principles apply to any business.

Charles:
Yes.

Linda:
Yeah, we agree. We come and we get so much out of it. The books that Charles had showed, there’s notes. We even brought our son, who is a realtor, and he’s gotten great information from there as well. But one thing that really stood out, when you first started talking, Mike, was that you learned so much in your sharing and helping people. You could have kept that all to yourself, and just been super successful. But no, you decided to open up your mind and your heart to help other independent insurance agencies, and other businesses, because when we keep things in all it serves is ourself. But now you’re just helping hundreds and hundreds of people, that’s awesome.

Mike:
Right, yeah, grateful. There’s nothing better, like I said, I believe I said this in the beginning. There’s nothing better than teaching and inspiring other people who want to be taught and inspired. I’ll share a little tidbit; I was on the phone with one of my own coaches this morning, and we were talking about, “So how’s it going?” And he goes, “Are you bored or not challenged yet?” And I said, “Well it’s interesting you say that, because when you reach a certain pinnacle, sometimes you’ve gotta find that next thing that will challenge you. And when you’ve been challenged as much as I have, it’s hard to find that next big challenge.”

Recently, it came, and it challenged me like nothing else has challenged me ever in my career. That’s another thing that we’ll be sharing in our upcoming event. I’m gonna take it through explicit detail on what happened on that multi seven figure deal. It was brutal, but we won.

Linda:
Nice.

Charles:
Good for you, man, good for you. Hey so listen, the conference that you have coming up in November. You’re gonna talk people, process, promotion, but let me ask this: as a marketing team, how important is marketing to the independent insurance agency?

Mike:
It’s everything. We all need to eat, right?

Charles:
Yes.

Mike:
We all need a place to lay our head at night, if we’re fortunate enough to have a bed with a soft pillow, or say a warm home to lay our head in … We don’t have to have those things, we get to have those things, but it’s part of what we need in survival. My premise is, if you’re not marketing, you’re never gonna have those things that you need. You’ve got to market to grow your business, and it’s the only way to not only … There’s two sides of the business, in my humble opinion, and this is how I would share it with people. We’re sitting face-to-face virtually, right? It’s getting more clients and keeping more of the clients you get; it’s really that simple.

Once you get some clients, you want to put a fence around your herd, so to speak, to keep those clients. You must market to do that, especially in today’s noisy world, and when I say noisy I’m talking about the fact that there’s thousands of messages coming in to people’s fear nowadays, whether it’s in their inbox, the social media, radio, TV, et cetera, et cetera. Thousands of people are trying to get into your head to get you to cause to think things. You’ve got to be right there with your own herd.

And then the getting more clients side of it, naturally you’re gonna lose a client from time to time, it’s just reality. And if you don’t think you are, you’re fooling yourself, in my humble opinion. You’ve got to continue the effort to get more clients as well, so sales and services are what some people call it. And you’ve got to have, back to the systems, people, processes and promotion. You’ve got to have processes and systems in order to constantly be executing all of those things, and executing the retention and the sales, marketing is the driving factor for that.

Linda:
That’s really good. Charles and I had a quick little brainstorming session this morning, and we were talking about our current client base, especially when we get a new client, and what are our processes and systems? We actually just revamped that. This morning we had a quick little brainstorming session. Tomorrow is our whole brainstorming day. As you know, the last Friday of every month, we get out of the office and we go somewhere and we brainstorm all day.

Mike:
Good.

Linda:
I’m very curious to see what we come up with, but we have some good ideas so far.

Charles:
You’re partially responsible for a lot of those, my friend.

Mike:
Hopefully that’s a good thing. Let’s let people in on a little secret, because they’re probably wondering, at this point, what the heck are they doing with these two fingers? I’ll say, “What does this mean when you see it?” And they’ll say, “Peace.” I agree, I like peace, but it’s a story that was born at our kitchen table with our kids. We have six kids, and we’re all sitting at the table, there’s eight of us and it’s going, “Kak-kak-kak,” and I always had something to interject. They would finally come to me and say, “What do you think?” I started going like this. It means, “I second,” or, “I agree,” with anything that you say. This means that I agree or that I second what you just said.

Charles:
So for those of you that are watching, Mike’s not referring back to the ’60s or ’70s, it’s important that we just have that connection.

Linda:
Yes, Charles does it at home now, so thank you.

Charles:
I do. You’ve already worn off on me.

Mike:
We have four male children, and some of the spouses and significant others aren’t real pleased with me, because they’ll say, “I try to talk to him and he just goes like this.”

Linda:
So is it a guy thing?

Mike:
Let’s not go there.

Charles:
It might be a guy thing now, but I think it’ll become a universal symbol short enough. Mike, let’s just talk about your conference, because I mean, really, that’s what I want to share with folks. Again, we know that you’re an accomplished independent insurance agency. That’s confirmed with 30 years in the industry. Oh my gosh, I guess someone could be in the industry that long and not be successful, but most folks are gonna wash out, so that, number one, is incredible. And the fact that you now have a mentoring program to mentor other individuals, and I know you’ve got story after story after story of the success. One that jumps out at me is a gentleman who was down south, who basically said, “I don’t have enough time and I don’t have enough money to hire anybody.” And then through your coaching, he finally brought somebody in, had a banner year and went and had two vacations that just knocked his socks off, that he’s needed for so long. To me, that’s another story of confirmation to apply the rules and principles that you teach can give you the lifestyle that you want.

When we show up, or when they show up and they get their 2017 book, step us through. What’s the conference look like? Who’s gonna be there? What are the things that you’re gonna address? Are they gonna have actionable tips that they can take home and put to use?

Mike:
The great thing about that story that you were referring to, it fortunately came to my mind who you were talking about. He hadn’t had a family vacation in over 15 years.

Charles:
Wow.

Linda:
Wow.

Mike:
That, my friends, has nothing to do with business. It has everything to do with life, and that’s why we do what we do. We’re sharing everything that happens right here in our Living Agency Laboratory. My teammate program director, Andrea Wyatt, was in here asking me yesterday, “What are we gonna talk about at the event?” I said, “It’s not time yet to create the agenda.” She goes, “I need to get the agenda together.” I said, “It’s not time.” Because what we do is we bring the latest and greatest of everything that we do currently, in our living agency laboratory, to the agenda, to the event. We’re not somebody who’s been there done that, we’re somebody who’s been there, done that, and we’re still doing it.

People get real world information from the trenches of a real, I like to think, very successful business, and we share it with people. Exactly, step by step, exactly what we do. All the wins, all the lessons, we’re complete transparent, and we couldn’t be more excited.
This year’s event is going to be like no other, and it’ll be three days and everybody’s gonna have a blueprint when they leave, chock-full of information, chock-full of that real world stuff, all around the three P’s: people, processes and promotion. We’re gonna bring all three of those things into the blueprint. They’re gonna be able to take it away, back to their lives. If you go search, BeUnstoppableBootcamp.com, BeUnstoppableBootcamp.com, you’ll see some of the stories from last year’s event.

There’s a gal down towards the bottom of the page who’s talking about this is her second event that she’s been to, and she likes the fact that she has that blueprint, because three months after she’ll go through some things, and then she’ll need a little refresher. She’ll start going back through the blueprint manual and she goes, “A-ha, a-ha, a-ha.” And that’s really what it’s all about.

Something else that we do that we have found to be extremely valuable, is we bring people to the event to additionally teach in an area of specialty. This year we could not be more excited to have Mr. Jeb Blount, who’s the author of eight books, including Fanatical Prospecting, most recently, Sales EQ. He’s going to be there live. We just did an Unstoppable Success interview with him. The dude is absolutely off the charts; I don’t know anybody on the planet who knows more about the sales game. SalesGravy.com is Jeb, so SalesGravy.com, go check him out. He’s gonna be there live teaching all about the getting into more clients’ funnels. He’s gonna help people with that.

Next we have, Rudy, Rudy, Rudy. The real, the original, phenomenal Rudy Rutger’s gonna be there live. And what I found out when I was with Rudy last December … Wow, what an off the charts day that was. Rudy has an insurance industry background, believe it or not.

Charles:
Oh wow.

Mike:
That’s gonna fit really well. And I was listening to him speak last December, and about half way through his story, he was telling a story about what he had to do to get the movie done, the famous movie, Rudy, Rudy. He said, I had to do this, this, and this, and the one night I had a meeting at this particular restaurant, and he dropped the name of the restaurant. That restaurant was where I started working when I was 12; it was my dad’s restaurant company.

Charles:
Wow.

Mike:
I about fell off my chair, I was like … Meant to be, right?

Linda:
Absolutely.

Charles:
Interesting what you see when you pay attention.

Mike:
That’s right, that’s right. We’ve got some other agents, we’ve got one of the … Just published an industry magazine, published the top 125 elite women in insurance nationally.

Charles:
Wow.

Mike:
Just published a couple a weeks ago. We’re so honored that a couple of the people in the magazine, on that list, are part of our Unstoppable Profit Producer program. I can’t release the name yet because I just finished the deal yesterday, but one of those two gals is gonna be there speaking. Her story … She’s so humble that she would never admit it, but her story is phenomenal, off the charts. A true zero to incredible success story. I couldn’t be more proud of her, and I couldn’t be more excited that we’re gonna hear her story. She’s gonna be on stage sharing, along with hundreds of other successful entrepreneurs, in an environment.

Somebody said, “Describe your environment.” Well what’s different about our environment is it’s progressive and aggressive people that generally attend our events. These are the real go-getters, the people who want to grow more, who want to create that wealth, who want to create that foundational security for their family and for their business, and who want to have that freedom. That’s the kind of people that do attend, because it’s the law of reciprocity and like attracts like, correct?

Charles:
Absolutely.

Mike:
There’s hundreds of people that are on that same path, on that same journey as you might be, and I know you guys are, anybody listening or watching this. That excites me so, and those are the kind of people that will take this stuff, and will implement, execute and take action, and it will change their lives forever.

Linda:
Yeah, and what’s really great about the events is even though everyone’s in the same industry, it doesn’t feel like there’s competition. Everyone’s sharing each other’s stories, their successes, their failures with each other, regardless of if they’re the next town over or all the way across the United States or in Canada.

Mike:
Right.

Linda:
Everyone learns from each other, especially, I know you have networking events, and evening things, and lunchtime together. We just sat around different tables each day for lunch and just heard the stories. It’s awesome just the share that goes on.

Mike:
That’s right.

Charles:
What I’m reminded of is the Jim Rose statement, that you are the product of the five people you hang around the most. Look, you want to sharpen yourself? And then someone else, I think it was John [inaudible 00:21:02], says that, “My goal is to always be the dumbest guy in the room so that I’m learning from all those around me.” Listen folks, this is what I’ve experienced at Mike’s conferences, is there are some very sharp, intelligent folks that are here, and they’re successful to some degrees. But the thing is, they’ve invested in themselves. They’re taking three days out of their calendar to be in this room. Why? Because Mike has a world class conference, not theory, based upon his own Living Agency Laboratory, and the fact that he’s got a long list of success stories that just confirm the stuff that works. Again, you need to come check this out. Again, Mike Stromsoe is an author, he’s been recognized in the industry, he’s got his own agency for 30 years, going on 31 years. He’s got his own bootcamp and then he’s got his own mentoring program. Mike, what else is there that folks need to know, to learn, to come check you out and ask some questions?

Mike:
I’m writing down, because some people might be wondering what kind of getup do I have on today. Let’s talk about the promotion again for just a second, or the marketing, what we all love, right?

Linda:
Yeah.

Mike:
This is a niche persona that I’ve created. I am the insurance doc, MyInsuranceDoc.com, people can check that out. I carry around these prescription pads, and ultimately, at the end of the day, that’s the only thing that will change anything. You can think about it all you want, you can talk about it all you want, but only action will really cause the change that you want. BeUnstoppableBootcamp.com, it’s there 24/7, there’s lots of video testimonials. You can check out Mr. Kevin Harrington, one of the original Sharks on Shark Tank who was there last year, he’s got some words about his experience with the Unstoppable Profit Producer program, and lots of other stuff.

If you’re wondering if there’s any risk involved, I’m here to tell you there’s not. We’ve taken away all the risk
. If you come, to the Be Unstoppable Bootcamp, and after the first day you decide, “Hey, this was a waste of my time, waste of my money,” you just let us know. We will refund all of your tuition and we will give you $500 towards your travel expenses and we’ll part friends. It’s really that simple. We removed all of the risk, and ultimately, at the end of the day, we add something on. I used to say, “All we want is your success.” We do want your success, all we want is your success, and we just want you to make your money. I had to add that on for the sales team, because they said I did. That’s what I want, that’s what we want for you.

We could go on a lot about the content. It’s gonna be the people, the processes, promotion. Online and offline marketing, we’re gonna talk a lot about that. I believe that if you want to reach 100% of the marketplace, you’ve got to use 100% of the ways, it’s absolutely critical. We’re gonna go through exactly what we do as far as that’s concerned. We’ll bring everybody up to date on our latest branding adventure within our own agency. We’ve completely rebranded ourselves again, back to what I was talking about with my coach this morning, you guys just mentioned it. We talked about reinventing our businesses and reinventing ourselves again. You see, if you want things to change, you’ve got to change, because complacency kills, you can never be settled, and you can never feel like you’ve arrived.

Once you get to any one of those three places, you’re gonna be done. Will Rogers said, “If you just sit there, you’re gonna get run over.” You can’t just sit there. YOu’ve got to continue to change with everything else that’s going on around you, so that’s why it’s important that people continue to reinvest in themselves. As you said, we go to lots of events every single year. Somebody asked me recently about the insurance agency side of things, “How much insurance should I buy?” I learned many years ago from my mentors, you should buy as much as you can afford to buy, liability insurance, or as much as your budget allows. The question might be, “How much should I invest in myself.”

You should invest as much as you can in yourself, and if there’s a number, it’s about 10%, that’s what I try to do. 10% of my revenue, I try to turn it around and reinvest in myself, because we’re talking about Jim Rohn. The great late Jim Rohn said, “If you want to have more, you have to become more, because we attract exactly what we are and who we’ve become.” If you’re not becoming more, you’re gonna get left behind, and we don’t want that for anybody.

Charles:
Listen, Mike, I want to be responsible, I want to be … What’s the word I want to use?

Linda:
Mindful

Charles:
Mindful and respectful of your time, thank you. That’s why I hang out with her, she’s a big brain, I love it. Mindful and respectful of your time, but a couple of things. Let me say it this way: we go to a lot of conferences as well, some out of necessity, and some because we truly desire to be there. I’m not just stroking your ego, but we look forward to your conference every year. Because a lot of conferences we go to, there’s a lot of rah-rah, but there’s no meat and potatoes. I get excited to go and do something, but then the implementation or the systems and processes aren’t tried, they’re not true, and they fall flat.

But when I come to your place, we leave with nuggets all over the place. And these aren’t necessarily huge things to go and do, they’re small little changes that do affect moving the needle. And then again, Mike, just to reiterate, has taken away any price objection. Because if you go there and you don’t get your value, not only do you get all your money back, which is a great guarantee, but $500 on top of it? It’s almost paying you to go, but I doubt anyone will do that. My next question, though, is a program like this, with world class speakers, three days in San Diego, and leaving with the blueprint for success in my business … This must be like a $5,000 gig then, yes?

Mike:
It’s less than $500.

Linda:
Nice.

Charles:
Less than $500? Again, folks, listen: reach out to Mike, send him an email, look him up on … Mike, go through your URLs in a second. Look him up on there. But you would be challenged not to go check out this conference. Tell us the dates and then tell us the URLs where we can connect with people.

Linda:
There was actually one gentleman, he closed down his whole agency and brought his whole team last year, talk about super impressive. He has been before, and all that he had gotten from the previous years, he just knew he had to close down and bring his team. That speaks volumes.

Charles:
That’s a great point, think about that. He looked at the opportunity cost to have his entire team in San Diego in the conference with you, not answering their phones. That speaks volumes, I’m glad you brought that up Linda.

Mike:
You know the good news is I’ve kept in touch with that gentleman who joined one of our coaching programs and they are absolutely just killing it.

Charles:
Nice. So good. Tell everyone how they can get ahold of you Mike, what the dates for your conference are, and then anything you want to say in closing so we can let you get back to your day.

Mike:
Well we’ve put together a very special offer so I said less than $500. Our normal street price is $497, right now it’s only $297. It’s really a no-brainer. Three days, $297 is beautiful San Diego, California. It’s a hotel that’s right there on the water, it’s a win-win-win. There’s something about getting away from your regular circumstances, your regular surroundings, and just clearing your mind with the same kind of mindset people that you need to be around in order to grow your business. One of my latest rants is your mindset is your skillset. Sometimes we need to change that, right?

Anybody that’s interested, there’s multiple ways to reach us. Like I’ve mentioned a couple times, BeUnstoppableBootcamp.com. It’s B, e, UnstoppableBootcamp.com. That’s the URL for the event. There’s tons of information there, it’s up 24/7, you can check it out. If you just want to call and talk to one of our friendly people on our UPP team, 800-770-9984, 800-770-9984. By the way, that’s a little tip that I’ve learned from Jeb Blount, who I’ve studied under now and who’s gonna be at the event. He says repeat your phone number at least twice. So that’s 800-770-9984. You got to make sure people get it, right? That’s our phone number, BeUnstoppableBootcamp.com.

If you want to learn a little bit more about our program just in general, it’s unstoppableprofitproducer.com, you can go check that out. It’s got a lot about our coaching programs, it’s got an interview. I was interviewed by Kevin Harrington and Forbes Riley in their TV studios down in Florida. That interview’s on that website and if you want to check out a little bit more about our agency just to see what we’re doing in the trenches, siaonline.com. That’s Stromsoe, s like Stromsoe, i like insurance, a like agency, online.com. Go check that out. There’s a lot of cool stuff there as well that will lead to the foundational kinds of operational things that you need to be doing from a process and a promotion standpoint in your business to reach 100 percent of the marketplace. The cool thing is, the hundred percent of the marketplace that is out there, they’re just waiting for you to contact them. Something that I’ve learned from Jeb Blount is you know the phone that doesn’t ring never gets answered. Right?

Charles:
Yeah.

Mike:
So the message it never gets mailed, the email that never gets sent.

Charles:
Yeah.

Mike:
We’re talking about this before we went on. 67 percent of all success is the subject line or the headline. That’s a core marketing characteristic that you need to understand because in this busy, noisy world that we’ve got going on, they don’t really want to hear from you, they may not need to hear from you. If you don’t get their attention, they’re not going to pay attention to anything that you present to them. It’s got to be bold, it’s got to grab them, it’s got to stop them from doing something that’s vitally important to their lives. If you don’t stop them in their tracks, they’re not gonna read the next line. So the headline should stop them in their tracks, number one. Number two, the next line that you write after the headline or subject line, it better be important.

Charles:
Mm-hmm (affirmative)

Mike:
And it better not waste their time because their time is more important. Remember, everybody’s playing their favorite radio station WIIFM, what’s in it for me. So if you’re gonna enter into the conversation that’s already going on in their mind, you better be ready, you better present them something that’s important to them, that’s important to the marketplace that they play in, and it better have a really good reason. Okay? I learned from some of my early mentors, it not only has to have all that, it has to have an offer and it has to have a deadline.
Now that offer could be many things. It could be something they can buy, it could be a consultation, it could be an offer to review something that’s important to their business, it could be some kind of a spreadsheet, it could have some … There’s lots of things that can be the offer. You don’t have to offer them something right off the get go that they have to buy. You see, money follows trust. If you don’t build that trust and earn that trust, they’re never going to give you the money. Offer a deadline because those deadlines go away. It’s the law of scarcity.
I just got done reading the book Yes, which is co-authored by Robert Cialdini, the author of Influence. Right? Scarcity is one of the six principles. [crosstalk 00:33:05] We’re going off track here, I could go on for hours about this but [crosstalk 00:33:09]

Charles:
Hey, I’m just like Mike is dropping those gold nuggets again, I’m loving it and again, I’m just taking it all in.

Linda: And I’m sure we’ll be talking about a lot of this in November.

Mike:
Yeah, we just want to give people everything they need to live the life that they want on their own terms to have their freedom and for them to have their money.

Linda:
Yeah.

Charles:
With the money back guarantee, come on folks.

Mike:
There’s no risk.

Charles:
No risk.

Mike:
There’s that much risk, not three, zero risk and you got nothing to lose and everything to gain.

Linda:
Awesome.

Charles:
Mike it’s getting, we can talk for hours and as we have in the past and I look forward to doing it again soon but I do want to be mindful, respectful of your time. Thank you for sharing with us today. Folks, look up Mike Stromsoe, the information will be around here somewhere. We’ll put up all his email, all of his websites and phone numbers, and then go check out the conference. You have nothing to lose and everything to gain and just look at some of those success stories. $237, seven years later, multi million dollar business. 100 percent of another gentlemans success comes from Mike. One guy who took his first vacation in 15 years and to not having a banner year, come on. Success leaves clues and these are the clues that we’re talking about so look up Mike Stromsoe, look up Be Unstoppable Bootcamp, come check them out.

Linda:
Yeah so thank you so much for your time, we appreciate it. We always get great, great information. We’re going to take some of this tomorrow to our brainstorming day so thank you. We appreciate it.

Mike:
Can I drop one more nugget?

Linda:
Yeah.

Charles:
Yeah.

Mike:
This is from the trenches, it’s from our sales leader and she said this a few months ago. I said, “What did you say?” She goes, “GTS it.” I go, “What the heck is GTS it?” “Google that, fill in the blank.” So I went home and I shared that with my bride. I said, “Honey, just GTS it.” She goes, “What’s that?” And I told her. So a couple days later she goes, “You know, I just GTS’d you.” I said, “Really, what’d you find?” She goes, “You are all over the internet. Like the first two pages was all you.”

Charles:
Nice.

Mike:
I said, “Thank you for standing by my side, my love.”

Linda:
That’s awesome.

Mike:
Go ahead and Google my name, you’ll find lots of cool stuff. It’s been a great ride and I can’t wait to share the ride to anybody that wants to get on board because it’s not only a lot of fun and very rewarding, but it really does help a lot of other people.

Charles:
Absolutely

Linda:
Absolutely, yes.

Charles:
Again, with that Mike, thank you again for your time today. Folks, reach out to Mike and we’ll see you guys in San Diego at the next Be Unstoppable conference.

Mike:
All right. Love you guys, take care.

Linda:
Thank you.
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