When it comes to optimizing your website, your approach should generally be two-fold. On the one hand, you’ll want to incorporate some of the latest web design trends into the look and functionality of your website. On the other hand, you should focus on optimizing your content for SEO. While those tasks may seem like they’re completely different assignments, they’re actually interrelated to one degree or another.
Your website is one only entity, after all. So it only makes sense that optimizing on one hand would be related to your optimization efforts on the other.
Design Trends to Optimize Your Website in 2018
As there are every year, there are some website design trends that you may want to incorporate into your website layout for 2018 and beyond. Here are some of the leading web design trends for 2018:
Big, Bold Typography
Not so long ago, it made sense to limit the typography on your website to sans serif fonts because modern screens and today’s font-rendering technologies weren’t available. With screen resolutions getting considerably sharper over the years and many browsers now able to support hand-made, custom typefaces enabled by CSS, using big, bold typography in your website design is a top trend for 2018.
Visuals are a great way to add a friendly, welcoming element to a website, which can be particularly useful if you’re trying to make your brand appear more approachable and inviting. Custom illustrations that are loaded with personality and aligned with a given company’s overall brand will appear on more and more websites in the months to come.
For years, there was a push for web designers to keep their designs minimal and clean. With these things in mind, designers created websites that offered only a limited number of choices and had even fewer visual distractions. With the arrival of 2018, maximalism was ushered in. Although many maximalist websites currently fall into the category of Brutalist Websites, it’s expected that maximalism will be a strong trend for more conventional websites that fall outside of the Brutalist realm.
Broken Grid Layouts
You’ll see broken grid layouts on an increasing number of websites during 2018. Rather than using the hard stops that are typically used in traditional web designs, broken grid layouts allow images and text to converge, which can create eye-pleasing, intriguing juxtapositions on webpages.
Optimizing Your Website’s Content for SEO
While optimizing your website design is pretty straightforward, optimizing your content is a bit more nuanced so it deserves an explanation. Content optimization is the process of updating, adjusting and adding on-page content and coding. The point of content optimization is to make your website’s content more appealing to two audiences, search engines and the people who visit your website.
Content optimization is not a one-off task that you can cross off your checklist when you think you’re done optimizing. Instead, content optimization is an ongoing process that never ends. And search engine optimization is a big part of that continual process.
Search engine optimization is what makes your content crawlable by search engines and ensures it’s formatted for consumption in the best way possible. SEO is what makes your content relevant and it’s what can help your webpages to rank well in search engine results pages.
To do well in an SEO-driven digital world, it’s vital for your content to be optimized. Here are some of the things you can do to optimize your content and SEO:
Create Crawlable Content That’s Easy to Interpret
When search engines like Google crawl web pages to determine what sites will appear where in a SERP, it wants to come across content it can interpret easily. Google want to see written content, images, visuals and videos that it can accurately understand so it can put web pages into its web index confidently.
To optimize your content, you need to do some in-depth keyword research. You need to identify and use the keywords that match a user’s intent the closest in your content. You need to familiarize yourself with the questions people are asking in an attempt to resolve their problems or satisfy their needs. When you do, you’ll ideally have a primary and secondary set of keywords you can use in your content.
Because you’re trying to match users’ intent with the keywords you use in your content, you have to figure out what content search engines view as relevant to a given question or online query. To do this, you can conduct searches using search engines and see what kind of results you get. Examine the results and see if there are any knowledge or information gaps you can fill to take over a high rank for a given query or two.
Use Authoritative People to Write Your Content
To optimize your content and SEO, you should also use the most authoritative person available to prepare your content. When you do, you’ll increase the odds that amplification will result. What does that mean? It means it’s more likely that your content will earn links and that it will be shared on social media. It also means that you’ll gain credibility in the eyes of your visitors as well as search engines. These are all things that can improve your rank in SERPs.
Take Advantage of Title Tags and Meta Descriptions
It may not seem like it, but Google still uses meta descriptions quite often and refers to title tags even more frequently. These things will often appear in a snippet along with your URL, although your URL may be truncated. A snippet is your chance to convince someone to click the link to your website so make the most of it by using keywords in the title tags and meta descriptions that will appear in your snippet.
Contact Musselwhite Marketing
At Musselwhite Marketing, we firmly believe that your website is one of the foundational pillars to your digital marketing strategy. And we believe just as strongly in the need for you to optimize your website along with your content and SEO.
If you want to learn how to optimize your website and SEO, we encourage you to enroll in one of our training programs. For more information about our optimization and SEO services, contact Musselwhite Marketing today.
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