This is a Brief Overview of How to Use LinkedIn to Grow Your Business
With more than 175 million users, LinkedIn is among the most influential social media networks for business professionals today. According to LinkedIn press, more than 2 million companies have LinkedIn Company Pages, which shows that businesses all over the world are starting to see the power in this network.
LinkedIn provides the perfect platform for businesses to connect with other businesses, as well as potential clients or customers.
LinkedIn is not only for the big fish; it is equally useful and effective for small companies because it offers great tools, such as groups which assist in the much needed “networking” aspect of business.
3 reasons LinkedIn can be extremely effective for small businesses:
- Company Pages – Similar to Facebook Fan Pages, LinkedIn Company Pages allow businesses to set up a profile on the network. These profiles contain general information about business, such as their products, services, employee information, owner information, etc. Be sure to fill out all of the fields to give a thorough description about your company and what it has to offer.
- Easy to Make Connections – All of the LinkedIn features, such as sharing, messaging, connections, and groups, make it easy for businesses to connect with others. In fact, it’s one of the best online sites available when it comes to “networking.” Unlike other social networking platforms that are all about connecting with “consumers,” LinkedIn is known for connecting businesses with “like-minded business owners/professionals.” Again, networking with fellow businesses in your industry – as well as other industries – can add a lot of value to your own company.
- More Search Engine Exposure – As you know, one of the most effective ways to capture the attention of local consumers is by coming up in the results for search terms related to your industry. LinkedIn pages are ranked in the search engines, which is another reason your business should establish a presence on this network. There’s no such thing as “too much” exposure, so LinkedIn is another web property you can utilize to gain more visibility in the search engines.
For more information on LinkedIn, such as optimizing your profile, searching for solid connections, networking, groups, LinkedIn training or Done-for You services and more, shoot us an email at contact@MusselwhiteMarketing.com
As the Small Business Marketing Advocate team, our primary objective is to equip you with solid, fundamental, best practices that reliably move your business forward. Call us at (951) 291-1774 or send us an email (contact@MusselwhiteMarketing.com) if you have any questions or comments about Entrepreneur and Small Business Marketing. We like to hear from you.
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Charles & Linda Musselwhite owners of Musselwhite Marketing provide online and offline Marketing strategies and Tips from the mastermind groups, conferences and client applications they are involved with. We’d love to hear from you too!