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Getting The Best Bang From Your Blog Content By Repurposing

Getting The Best Bang From Your Blog Content By Repurposing - Musselwhite Marketing

For local business owners, creating engaging blog content is a significant investment of time and resources. However, the value of each article doesn’t have to end with a single post. Repurposing content across multiple platforms can amplify your message, reach broader audiences, and maximize your content marketing ROI. Here’s how you can breathe new life into your blog content by repurposing it for email content, social media posts, and even videos, complete with examples for a comprehensive strategy.

REPURPOSING FOR EMAIL CONTENT

The Strategy: Transform your blog posts into informative email newsletters or series. This not only provides value to your subscribers but also drives traffic back to your website. We do this with our Clicks magazine.

Example: Take a blog post about “10 Ways to Save Money on Home Renovations” and convert it into a multipart email series. Each email could focus on one or two tips from the blog, offering additional insights or personal anecdotes. This approach keeps your audience engaged over time and encourages them to visit your blog for more information.

Pro Tip: Highlight a customer’s question that inspired the blog post in one of your emails, adding a personal touch and showcasing your business’s customer-centric approach.

REPURPOSING FOR SOCIAL MEDIA POSTS

The Strategy: Break down your blog posts into bite-sized, shareable content pieces. This could be intriguing quotes, statistics, infographics, or questions that spark discussion among your followers.

Example: From the same blog post on home renovations, extract key tips and create individual graphics for each tip using a tool like Canva. Share these graphics on your business’s Instagram, Facebook, or Pinterest accounts with a caption that engages your audience and a link back to the full blog post.

Pro Tip: Use a compelling statistic from the blog as a standalone post to grab attention. For instance, “Did you know homeowners can save up to 20% on renovations by doing X? Learn more in our latest blog post!

REPURPOSING FOR VIDEOS

The Strategy: Convert your blog content into engaging video formats that can be shared on YouTube, embedded in your website, or posted across social media platforms. Videos can range from simple walkthroughs and explainer videos to more elaborate customer stories or behind-the-scenes looks related to the blog topic.

Example: Create a short DIY video series based on “10 Ways to Save Money on Home Renovations,” showing real-life applications of each tip. These videos can serve as standalone pieces of valuable content or work together as a series that complements the blog post, encouraging viewers to read the post for more detailed information.

Pro Tip: Feature customer testimonials or before-and-after shots in your videos to create a more compelling narrative that resonates with viewers and demonstrates the real-world impact of your advice.

REPURPOSING FOR FREE GUIDE

The Strategy: Compile related blog posts into a comprehensive training guide. This can be an excellent lead magnet to grow your email list or a value-added resource for your existing customers.

Example: If you have a series of blog posts on home renovation, home decoration, and DIY projects, combine them into an eBook titled “The Ultimate Home Improvement Guide for Homeowners.” Offer this eBook in exchange for email signups or as a free download after a purchase.

Pro Tip: Add exclusive content to the eBook that wasn’t available in the original blog posts to incentivize downloads and provide additional value.

REPURPOSING FOR INTERACTIVE ONLINE CONTENT

The Strategy: Create interactive content such as quizzes, calculators, or infographics based on your blog topics. This type of content encourages engagement and can make complex information more accessible and fun.

Example: From the home renovations blog post, develop an interactive quiz titled “What’s Your Home Renovation IQ?” or a savings calculator that helps users estimate how much they could save by following your tips.

Pro Tip: Embed these interactive elements on your website and share them on social media to drive traffic back to the original blog post and related content.

EXPANDING YOUR CONTENT’S REACH

By exploring these additional content formats, you not only leverage your original blog posts for new audiences but also cater to different preferences in content consumption. Whether your audience enjoys listening to podcasts during their commute, reading comprehensive guides at their leisure, interacting with live content, or engaging with interactive tools, repurposing your blog content across these platforms ensures that your valuable insights reach them in the format they prefer.

THAT’S A WRAP!

By repurposing your blog content across different mediums, you not only extend the lifespan of your original content but also enhance its reach and effectiveness. Each platform offers a unique way to engage with your audience, whether it’s through the personal touch of email, the visual appeal of social media, or the dynamic storytelling of video. Start viewing each blog post not as a single task but as the seed from which a variety of content can grow. This approach not only saves time and resources but also strengthens your overall content marketing strategy, ensuring your business gets the best bang from each blog post.

Remember, the key to successful content repurposing is to adjust the message to fit the platform while maintaining the core value that your audience will appreciate. With a bit of creativity and strategic planning, your blog content can serve as a versatile asset in your marketing toolkit.

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Linda Musselwhite

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Linda Musselwhite is an author, speaker and co-founder of Musselwhite Marketing (est 2009) along with her husband, Charles Musselwhitetogether they are “CaLM” (Charles and Linda M).  Creators of the 7 Pillars of Digital Marketing  Systems and Solutions and authors of 7 Pillars of Digital Marketing for Insurance Agencies & Home Service Contractors.

  1. 7 Pillars of Digital Marketing for Insurance Agencies
  2. 7 Pillars of Digital Marketing for Contractors

Connect with Linda on LinkedIn.

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