They say a picture is worth a thousand words. Back in the day, before the internet, insightful and enticing pictures in newspapers and magazines were how word got around about a business, event, or anything else someone wanted to convey to the public.
Today, one of the best ways to get the word out about your business is through Google and social media!
But with so many options, how do you know which one is better for your business and which will bring in the most leads that turn into customers?
As a contractor, you know that your expertise is helping people build, repair, install and renovate their homes and businesses. As a marketing company, our expertise is helping you promote your business online with tools like Facebook Ads and Google Ads.
We’ve got the answers you’re looking for on both of these helpful online marketing tools and how to decide which one, using Facebook Ads vs. Google Ads for contractors, is the most beneficial for your business.
What Is The Difference Between Facebook Ads Vs. Google Ads For Contractors?
In order to understand which digital advertising tool is more beneficial for your business, you need to understand what each advertising solution does. This will help you make a more informed decision on the effectiveness of each tool.
Google Ads
Google Ads is an advertising platform that works exclusively through the Google search engine to promote your business, products, and services. With the use of intelligent technology and advanced algorithms, your business is promoted to your target audience and people looking for services that align with what you provide!
There are no pictures or videos used in these Google Ads. They are simply highlighted at the top of the search results page when someone searches for a similar business. Through this type of ad, you want to promote the visiting of your website, calling to make an appointment, or offering a solution to the problem (i.e., a free estimate, insurance claim, etc.)
The money you spend is based on the budget you set, and the effectiveness of your ad is based on the parameters you set for your geographic location. The money you pay is per click on the ad, which will come out of the set budget.
For example, if a click is worth $1 according to Google’s algorithms for PPC, and you have a $50 budget, you will be able to accumulate 50 clicks for that budget.
Google sets the cost of each click, and it will vary depending on different factors set by Google.
Facebook Ads
Like Google ads, Facebook ads are exclusively run through the Facebook (Meta) advertising platform. Facebook ads can be videos, photos, URL links, a combination of things, or anything that “stops the scroll” and entices viewers to learn more about what is being advertised!
When you decide to run an ad on Facebook, you decide who to target based on location, likes, interests, career field, gender, age, and other demographics.
You can determine how much you spend on your contractor Facebook Ads based on an overall budget, daily budget, or cost per click on the ad.
Which Ad Solution Is Best For Contractors?
So how do you know which would be best for your business? The truth is, BOTH digital ad solutions are great for contracting businesses. This is because you can find high-quality leads on both platforms that will allow you to grow your business. You are a local business that caters to the needs of homeowners and businesses in your area and provides a service that is widely needed and often searched for online.
By advertising on both platforms, you increase your online presence and allow people to “notice” you online, therefore, making your business more likely to be chosen when a person needs the services you provide!
One more thing to consider, Google is used by people actively searching for a solution while people on Facebook are there to socialize. In other words, Google brings you people who are looking for you RIGHT NOW, while people on Facebook are interrupted in their socializing. There is no right or wrong, this is just something to consider when making your decision.
Want To Advertise Through Facebook Ads and Google Ads? Connect With Musselwhite Marketing Today!
Now that you know that you can greatly benefit from utilizing these digital advertising platforms, it’s time to stop thinking about Facebook ads vs. Google ads for contractors and think in terms of using BOTH Facebook AND Google ads to get the best results.
However, knowing how to utilize these platforms and choosing the budget for them properly can be daunting. That’s where you can rely on a marketing company like us, Musselwhite Marketing, to help set you up for success!
As an experienced marketing company, we work with many different industries, including contractors, insurance agents, realtors, and much more.
To learn more about Musselwhite Marketing, we encourage you to continue reading our helpful articles on our blog page, browsing our website, and following us on social media!
If you are ready to start advertising your contracting business through Facebook and Google ads, schedule a discovery call today!
