Thomas Friedman said “The world is flat” and no he wasn’t talking about the “flat earth” conspiracy.
In his book, he discusses how the world has changed and become more interconnected in the 21st century than ever before.
Since the creation of computers, email, the internet, and cell phones, we have closed the gap in communication and have become a more connected and globalized society.
Thanks to email, we can now communicate with someone in the next room or on the other side of the world with the touch of a button. It doesn’t take days, or hours to get there but mere seconds.
Email is such a simple communication tool that is now an essential part of our lives, it’s obvious that email marketing for contractors and businesses should be integrated into your current marketing strategy.
Email Statistics
When you look at the current email statistics and usage rate, you’ll see why it’s important to utilize email marketing as part of your marketing strategy.
- There are over 4 billion email users worldwide
- 4 billion accounts for over half of the world population (7.5 billion). This percentage actually increases when you remove children under the age of 14 (2 billion)!
- This number isn’t going to stop growing either. Email users are expected to increase every year and by 2025 there should be closer to 5 billion users.
- 90% of Americans age 15 and over use email
- Over 300 billion emails are sent and received daily
- 96% of people with emails check their accounts daily
- Most people use a mobile device to check their emails
- Open rate for emails on mobile devices is about 80%
These statistics are staggering, to say the least. Have you ever seen statistics like these that make you say, “Why am I not using this to my advantage?!”
Now that you know why email marketing for contractors is important, let’s talk about what kind of emails to send!
Welcome Messages
When people visit your website, you want to find ways to keep them engaged and coming back over and over again. You already are using CTAs to have them enter their emails in order to stay in touch and get updates about your company. So after they enter the email what do you do with it? The first thing you should do is send a Welcome Message!
It’s a simple message that can be used over and over anytime someone subscribes, welcoming them into the “family” and inviting them to contact you, follow your business on social media or learn more about a special discount for new customers!
People like being acknowledged and the more you communicate, the more they are to become engaged!
Weekly Messages
Speaking of engaged, have you ever heard the term “out of sight, out of mind?” That occurs in all aspects of life. If someone is looking to hire a contractor in the future they may look into multiple companies. However, the ones that engage and communicate with them more and provide valuable content, resources or discounts will be the ones they remember the most, are most likely to inquire about, and eventually, hire.
Weekly emails and monthly newsletters are a great way to keep your leads warm and engaged, even if they aren’t ready to close yet.
Special Offers
One way to get people to your website and to join your email list is by sending subscriber-only offers. These special offers can be anything from a percentage off services to a buy one get one deal. Whatever you decide, if you can prove the value of the offer, people will be interested in learning more!
Other Reasons Why Email Marketing For Contactors Is Valuable
Now that you know what kind of emails to send, here are a few other reasons why email marketing is a valuable tool for your arsenal.
Easy To Track
Emails are easy to measure and track. Setting up a link for people to follow from an email is a great way to see which emails are more successful than others.
Affordable
Emails are practically free to send and have a significant ROI if used properly. Even when using mass email marketing services, you still pay a very low price (less than a penny per email) to send out your message.
If you’re tracking your successful campaigns and you send the right message, you can reap the rewards without having to do countless hours of cold calling or spending thousands of dollars.
Target Messaging
If you offer several services, ask the users what they are interested in when subscribing to your email list. That way you’ve already got a segmented list of what people really want and you can send them emails based on that interest!
This way you also reach your target market for specific services and can increase sending emails to that list depending on what services are currently in need of boosting!
Now, it’s worth noting that not every message has to be targeted to each specific list, but make it a point at least once a month to send out a targeted email that piques their interest!
Want More Information On Email Marketing For Contractors? See Musselwhite Marketing
If you’re looking for a way to reach as many people as possible with a great ROI, email marketing is a great tool to add to your marketing strategy.
Creating and sending emails can be overwhelming if you don’t know what to send, which is where we come in! With over a decade of digital marketing experience and experience working with contractors, we here at Musselwhite Marketing can assist you with all your digital marketing needs.
If you’re interested in learning more about Musselwhite Marketing and how our team can help you, continue reading our blogs, browse our services and follow us on Facebook!
You can also read our client reviews or contact us with further questions!
