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How the latest ioS 14.5 update affects your Facebook Ad Campaign

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ioS Update - Musselwhite Marketing

How the latest ioS 14.5 update affects your Facebook Ad Campaign

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.  The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people. App users now have …

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Why Every Single Small Business Needs Digital Marketing - Musselwhite Marketing

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business …

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The 3 Most Common Mistakes Everyone Makes with Facebook Ads - Musselwhite Marketing

The 3 Most Common Mistakes Everyone Makes with Facebook Ads

Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your business. If only you weren’t messing them up. Look, we can’t say whether your Facebook …

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Google Local Service Ads Explained - Musselwhite Marketing

Google Local Service Ads Explained

You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads, you’re missing out on the most highly qualified leads around. What is a …

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Musselwhite Marketing - How to Get More Conversions with Facebook Ads

How to Get More Conversions with Facebook Ads

I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a …

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Musselwhite Marketing - Facebook Ad Objectives Explained

Facebook Ad Objectives… Explained

Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives …

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