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What Is The Best Marketing Strategy For Insurance Companies?

marketing strategy for insurance companies

The best marketing strategy for insurance companies is one that has been proven successful even in the face of change and advancements in technology.

As an insurance professional you help people secure their homes, cars, boats, personal property, businesses, and more. You give them peace of mind that they are protected and taken care of in the face of an incident or crisis. 

Take what you do for others and give back to yourself by securing your business and giving yourself peace of mind that you have a solid marketing strategy on which to grow and thrive. 

As an expert in your industry, you know exactly what people need to garner the ultimate protection for the things they love most. 

As experts in our industry, we can help you reach more people, bring in new leads and assist in growing your business with our 7 Pillars Of Digital Marketing strategies and tactics. 

The 7 Pillars Of Digital Marketing uses 7 digital marketing services as a foundation to build off of and customize to your exact business. By integrating our proven strategy with your business mission, vision, and values, we’ve created the recipe for success. 

The 7 pillars of digital marketing are:

  • Website
  • Content
  • Email
  • Ads
  • Video
  • Social Media
  • Reviews

So let’s take a look at 4 of the 7 pillars and how they can be used for marketing for insurance companies

marketing strategy for insurance companies


We all know that websites are our digital profile. Like a photo ID, passport or resume, a website gives viewers important information and easy access to learn more about who you are and what you do. 

A strong website is user-friendly, mobile responsive, and has helpful information and resources readily available. 

Don’t get stuck in the past with an outdated and slow-loading website. You’ll lose more than half of your viewers immediately if this is the case.  


Content is king! You’ve heard that before and it still rings true. Content not only explains to your potential leads what you do, it entices and encourages them to continue on through the lead generation funnel by providing them with insightful information useful to their needs. 

It’s also used for SEO purposes by utilizing specific keywords and phrases to help you rank at the top of the search engine results pages. 

Do you have a blog? Blogs are a great way to boost your SEO and provide information and helpful content to viewers. By having blogs you also promote yourself as a piece of knowledge and helpful resource that builds trust with future leads and website viewers! 


Stay connected with your target audience by utilizing email marketing. Is email marketing still relevant? Absolutely! With low cost and high open rate, email marketing is an incredible tool to use to keep your potential and current clients up-to-date. 

Welcome messages, important updates regarding insurance, added services to your business, and even simple birthday or holiday messages keep you connected and relevant in their minds. You can send a blast informing your email list of your latest blog or even send them a discount for being a longtime customer! 

The options are endless when it comes to email marketing and can be an effective way to grow your business if used correctly. 

Digital Ads

Want to target your customers directly on social media and across the internet? Facebook Ads and Google Ads put your message directly in front of your target audience. Stop the scroll and catch the attention of your target market with interesting and informative ads that make them want to click and find out more. 

Digital ads are a great way to gauge how well a specific ad campaign is going because you can track your users progress from first impression to final appointment booking.

You’ll have greater insight into what strategies work for your specific audience and how to leverage it for even more successful future campaigns! 

Want To Learn About The Other Pillars And What It Takes To Build A Successful Marketing Strategy For Insurance Companies?

If you’re ready to boost your online presence, bring in new leads and grow your business utilizing a proven digital marketing strategy customized to your business, let’s talk! 

Here at Musselwhite Marketing, we are dedicated to helping businesses grow online and become as successful as they want to be. 

To learn more about Musselwhite Marketing we encourage you to continue reading our blogs, browsing our website, and following us on social media!
For more information about our services, the 7 Pillars Of Digital Marketing, and how to partner with us, schedule a discovery session today!

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