Consider that just 3 out of 100 (at best) people may be ready to do business with you right now. Your wealth obviously isn’t with the 3%, but the 97%, and know it will take days before they do business with you. As such, you need an efficient way to keep them interested. That’s where our video marketing services come in.
Video is a powerful and effective tool in the world of online marketing. Online Video is one of the most effective ways to communicate with your audience. Cisco reports that by 2018, video will account for 69% of all consumer internet traffic. Should your business have an online video strategy as part of their marketing process and system?
Consider the following Video Marketing statistics
Video Helps You Rank Better
- A properly optimized video is 53 times more likely to appear on Google Page 1 than a website
- We’ve helped clients move from obscurity to the 1st page of Google using video and SEO work
- We’ve indexed videos in 43 minutes on Google
Video Drives traffic
- 3X as many monthly visitors
- Doubles time on site
- Increases organic traffic from search engines by 157%
- According to a study by Forrester Research it’s 50X easier to get a video to rank on the first page in search results
Video Retains Website Visitors
- Website visitors spend 88% more time on websites that contain video
- Time-On-Site is an important user metric Google uses for ranking purposes
Video Converts Better
- Visitors who view product videos are 85% more likely to buy than visitors who do not
- 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video
- 71% of Marketers Confirm Video Converts Better Than Other Content (study)
- Video is good for lead generation
Video Drives Engagement
- It’s our experience that website posts and pages with videos are usually given extra weight in algorithms and have higher engagement rates than posts and pages without
- On websites with video, the average visitor stays for 6 minutes. On websites without video, they stay only 57 seconds. That extra 5 minutes of engagement can mean the difference between them picking up the phone to call you, or clicking off your site
Video Represents You 24/7/365
- Whether 2PM or 2AM, video can Educate, Entertain and Empower your vistors when you’re not available
- Video is the next best thing to meeting someone in person. When your prospects can “meet” you online, it accelerates your sales cycle
Video Lets You Create The Reference
- Video adds a strong element of psychology that human beings are wired to pay attention to:
- Body Language
Where to Post and Use Your Videos
- On Your Website
- Internet listing services
- Your Craigslist ads
- YouTube, Vimeo and other video channels
- Google+, LinkedIn, Facebook, Twitter and social media
- In your email signature
Videos are not only a great way of getting more visibility online, they are also a vital element of website client/consumer conversion. Videos provide an opportunity to build trust with a client/consumer within seconds, giving you the opportunity to see a better return from your website visitors!
Return on investment. It takes effort, time and money (this is an investment not an expense) to produce video content that will achieve results. However, video is one of the best investments you can make when it comes to promoting your products. Video will increase your online visibility and generate more business.
Organize, Create/Implement, and Execute
If you’re interested in our Video Marketing Services and want to find out if we’re a good fit for each other let’s start with a simple discovery phone call, click here to set up a convenient time.