Giving workshops is one of our favorite things to do. We give a lot of workshops for Small Office / Home Office (SOHO) Entrepreneurs and Small to Mid-Size Business (SMB) Owners. We’re often asked during our workshops “What should I share on social media“? That’s a big question with as many answers as there are gurus, experts and rockstars. We have our own opinion(s) but believe the best thing(s) to share are those things that solve the problems, answer the questions, or provide value to your target audience in some way.
We also like to follow the sage advice of Dan Kennedy who introduced us to the “Swipe and Deploy” strategy which basically means, find someone with the target audience (size and demographic) you want and do the things they do. Just to be clear, this doesn’t mean copy and paste or plagiarize, it means to study their content and figure out how you can create similar messages custom to you in your voice and present it to your target audience.
Since we’re big advocates of not reinventing the wheel, we were excited to find a killer infographic (below) by the folks at Go-Gulf that shows What People Like To Share On Social Networks. Review (better yet, STUDY) this infographic and apply (TAKE ACTION) to your content strategy.
Infographic by- GO-Gulf.ae
What do you share on your social networks?
What drives you crazy that other people share on social media.
If you want to discuss your social media content strategy take a few minutes and complete our “Strategy Session” form for a complimentary 30-min strategy session which we like to call a mini-marketing plan.
Not ready for a strategy session, no worries, give us a call (951) 291-1774 or drop us a line at Contact@MusselwhiteMarketing.com today.