Many people who offer professional services don’t necessarily want to be affiliated with national brands. If you sell insurance, you might not want to represent Allstate, for example. If you operate a real estate agency or brokerage, you may prefer to sell and list property using a business name that includes your own surname.
If you want to make a name for yourself rather than trade under the name of a national or established regional brand, you can still compete with the “big boys and girls.” One way you can level the playing field, so to speak, is by using digital marketing to promote your business.
Digital Marketing Rests atop Seven Pillars
During the years we’ve worked with professional services providers, we’ve learned that digital marketing includes seven key pillars. While some businesses have chosen to employ only one or two of these pillars, we’ve seen companies have even greater success when they use all seven.
Here are the seven key pillars that we use to promote businesses in the professional services industry:
- Online Ads
- Social Media
- Reviews and Testimonials
Clients We Serve
Just like we serve clients in a variety of industries, we work with an array of businesses within the professional services niche. Here are some of the types of clients we often work with in the professional services vertical:
- Accounting firms
- Insurance agencies
- Financial services firms
- Real estate agencies and brokerages
If you offer professional services of any sort, we’ll be happy to put the seven pillars of digital marketing to work to promote your business!
Your website is an important part of your digital marketing strategy, or it should be if it’s not already. A website is the means through which your business is accessible to your clients and prospects around the clock.
When you work with Musselwhite Marketing, we’ll create a website for you that will attract attention from high-quality visitors. If you already have a website, we’ll make sure it’s ready to compete in a mobile-first world. A website that isn’t designed to favor mobile devices can negatively impact where your site lands in search engine results pages and undercut your overall digital marketing strategy dramatically.
Bill Gates is widely credited with coining the phrase “content is king.” As far as digital marketing is concerned, Gates’ well-known statement couldn’t be more accurate.
Our team of in-house writers will create content that speaks directly to the members of your target audience. The content we prepare will explain the services you provide, the clients you cater to and the benefits your company can provide.
We’ll create content in the formats your target audience prefers. Whether it’s white papers, infographics, blog posts, articles or something else, the formats we use and the content we prepare will resonate with your clients and prospects.
Email is a highly effective, affordable way for you to send personalized messages to your subscribers. In today’s connected society, people don’t just want personalized messages from the companies they do business with, they expect them.
If you run a real estate agency, we can create emails that identify sought-after properties for your clients who may have an interest in them. For businesses in the financial services niche, we’ll prepare emails that discuss new products that are relevant to your subscribers along with messages that introduce them to products they may need after they experience a life-changing event such as the birth of a child.
Whereas search engine optimization may take a while to produce results, online ads have the potential to yield measurable results much faster. We’ll create online advertisements that people will be excited to click on to take action, whatever that action might be. Of course, we’ll pair your online ads with landing pages that have specific calls to action that are based on the content of your ads.
It’s no secret that most people will choose to watch a video instead of reading text if both are available for the same subject. With this in mind, it’s not enough to “just” have expertly written content that’s relevant to your target audience. It’s also necessary to incorporate video into your digital marketing channels.
If you’re an attorney, you can explain the type of law you practice in a video you can share on your website and social media pages. You can tell viewers about your background and where you went to school as well. With video, you can put a face on your business and make your practice seem much more approachable and relatable.
Social media is a fantastic tool we can use to reach a large number of people for free. We’ll create accounts on the social platforms the members of your target audience use most often. We’ll then share content with your social media followers and interact with them as we promote your business. We can even recruit a micro-influencer who can talk to their own followers about your company and encourage them to use the services you provide.
Reviews & Testimonials
It’s a well-known fact that a lot of people have as much faith in online reviews as they have in the personal recommendations they get from individuals they actually know. We’ll use the reviews your business earns to inform people that your company is one they can trust if they want the very best.
Reviews aren’t something you should keep to yourself. They are personal endorsements you should share proudly using several digital channels and, if possible, multiple formats. You can share written reviews via social media and video testimonials on your website, for example.
Schedule a Discovery Session Now
Now that you’re familiar with the seven pillars of digital marketing, it’s hard to imagine a business not using all of the pillars, isn’t it? When you work with our agency, we’ll use all the pillars and our digital marketing services to promote your business.
If you’d rather handle your digital marketing on your own but need help figuring out how to leverage the pillars discussed above to your advantage, we encourage you to register for one of our training programs. You’ll learn even more about the pillars of digital marketing and how to use them effectively during the course you sign up for.
To see if our digital marketing services or training programs are right for you, schedule a discovery session with Musselwhite Marketing today.