If you’re in the healthcare industry, you’re in a field that has the potential to provide incredible rewards. You get to go home every day knowing that you helped people maintain and/or restore their health, for example. You also have a growing number of jobs available in your field.
According to the U.S. Bureau of Labor Statistics, the number of jobs in the healthcare industry will increase by 18 percent between 2016 and 2026. That impressive projected growth rate is higher than average across occupations. People who manage medical offices will have to compete for more than “just” patients moving forward. They’ll also need to compete for top talent to fill their available positions because about 2.4 million new jobs will likely be created in the healthcare vertical by 2026.
If you run a business that competes in the healthcare industry, you need to promote your organization so that it stands out. More specifically, you’ll need to promote your practice so that it appeals to patients as well as prospective employees in the years ahead.
As a reputable digital marketing agency, we have the honor of working with a variety of business types and professionals in the healthcare industry. Here are some of the professionals and kinds of organizations we promote through digital marketing:
- Physical therapists
- Chiropractic care offices
- Acupuncture centers
- Nursing homes
- In-home care providers
The Seven Pillars of Digital Marketing
Since we opened the doors of our marketing agency, we’ve identified the seven critical pillars of digital marketing. While some businesses may decide to use just a handful of the pillars, we believe doing so is a mistake. We strongly believe that using all seven pillars is the best way to promote organizations in any vertical, including the healthcare industry.
Here are the seven pillars of digital marketing that we use every day:
- Online Ads
- Social Media
- Reviews and Testimonials
Any business that wants to thrive in today’s connected society needs a website. As it is in other industries, the user experience your website provides can make or break your success.
As your chosen digital marketing partner, we’ll create a website for you or redesign your current site to ensure it provides a UX that keeps your visitors coming back again and again. UX isn’t only important to your patients, it’s also a ranking factor Google uses to determine your site’s position in search engine results pages. With this in mind, we’ll make sure your website has a UX that will help, not hurt your position in SERPs.
Like UX, your content will have a big impact on your rank in SERPs. Search engines like Google do their best to provide results that match a user’s intent the closest. The way you can convince search engines to rank your site favorably is by providing content that people are actively searching for. And that’s what we’ll create for your practice – content that resonates with users as well as search engines.
Email is a fantastic platform to send personalized messages to your subscribers. Personalization is a leading trend in digital marketing these days and that’s not expected to change any time soon. Consumers don’t want to feel like you want to make money off them. They want to know you care about them. This is particularly true for people who have a health concern.
As we handle your digital marketing, we’ll send personalized emails to your patients. Whether it’s sharing information about a given condition, providing wellness tips or introducing them to a new form of payment that you’ve started to accept, the messages we send to your subscribers will be directly relevant to the individuals who receive them.
Regardless of whether your practice is new or it’s been around for a while, we’ll promote your location with online ads. PPC ads are highly effective at producing results quickly, which we’ll use to your advantage. Every ad we create will be paired with a landing page that has a specific call to action, such as “Sign Up for Our Newsletter” or “Get Tips for a Healthier Lifestyle Delivered Right to Your Inbox.”
While video is a type of content we’ll provide, it deserves recognition as one of our seven pillars on its own. That’s because people are consuming more and more video from day to day and year over year. Video is a great way to give viewers a behind-the-scenes look at your office and the people who work there. It’s also a good choice if you want to give people a visual of what they can expect when they visit your facility.
Most of the adults in the United States use some form of social media on a regular, if not daily basis. It’s important for businesses in the healthcare industry to use social media to promote their respective practices. We’ll use social media to promote your location and we’ll interact with your social media followers. These activities will humanize your business and help people feel at ease when they have to visit your office.
Reviews and Testimonials
Study after study shows that a lot of people trust online reviews and testimonials prepared by people they don’t know as much as they trust the recommendations they get from individuals they’ve known for years. To leverage this fact in your favor, we’ll share your facility’s reviews on various channels, such as your website and social media pages. We’ll also make sure your practice is listed on review sites that are directly related to your niche and provide links to those sites on your digital platforms.
Learn More about What We Can Do for You Today
Clearly, we offer a long list of digital marketing services that can benefit your facility greatly. If you just need some help with your promotional efforts rather than a company that can handle your marketing for you, we’re still the right pick for you. We provide digital marketing consulting services to healthcare providers no matter what their specialty might be.
If you want a digital marketing strategy that incorporates all the essential pillars we’ve discussed, partnering with Musselwhite Marketing is the right move for you. We look forward to meeting with you for a discovery session soon.