As a gym or fitness center owner, you know it can require a team or a partner to motivate a person to achieve their fitness goals and get in better shape. Sometimes, a partner may be a workout buddy or a personal trainer. At other times, a motivational team may take the form of others in a shared spin, yoga or Jiu Jitsu class.
Just like a lot of your facility’s members probably enjoy greater success when they team up with one person or more, many gym owners find they get more out of their promotional efforts when they partner with Musselwhite Marketing. That’s because our team becomes a partner you can trust with all of your digital marketing needs.
In a vertical in which so many businesses offer similar amenities in varying configurations, it’s vital for you to make your health or fitness center’s value proposition stand out from the pack. When you employ our digital marketing services, we’ll do that for you across digital channels.
The Seven Pillars of Digital Marketing
At Musselwhite Marketing, we believe every digital marketing plan should be based on seven foundational pillars no matter what industry you compete in. While some business owners may be content with implementing just one of two of the pillars, our experience shows that using all seven is the best way to develop and execute a highly effective digital marketing strategy.
Here are the seven pillars of digital marketing:
- Online Ads
- Social Media
- Reviews & Testimonials
Just like digital marketing is, or should be, based on multiple pillars, we offer a host of digital marketing services to businesses competing in the health and fitness sector. One of the many health and fitness marketing services we offer is content marketing.
As far as content for gym marketing is concerned, we’ll create material that will get you noticed. Our writers have the skills and experience necessary to prepare custom content that will help your web pages rank well in search engine results pages.
The health and fitness market is becoming more and more crowded, making it difficult for some businesses in this niche to distinguish themselves from their competitors. We’ll prepare meaningful, relevant content that will resonate with the members of your target market and clearly explain what makes your location different.
Email marketing can be an effective way to communicate with your subscribers and reach out to the members of your target audience. It’s also a cost-effective and efficient way to stay in touch with your former and existing customers and to let them know about any upcoming promotions you’re planning.
One of the best aspects of email marketing is that it enables you to send highly personalized messages to people who’ve agreed to receive communication from your health and fitness business. With more and more consumers preferring to have personalized experiences, the ability to personalize the emails you send makes this foundational pillar invaluable in the health and fitness vertical.
If you have the in-house resources to handle your own marketing but could benefit from some guidance, you’ll want to take advantage of our marketing consulting services. We’ll examine what you’ve done to promote your business in the past, look at what you’re currently doing to market your health or fitness business and provide advice about how you can do things better to produce improved results.
Search Engine Optimization
Search engine optimization is an art of sorts that’s constantly evolving. At Musselwhite Marketing, we’re on top of the latest SEO trends and best practices, which we’re always eager to put to work for the benefit of our clients. SEO is an absolute must if you want your website to rank well in search engine results pages. Don’t trust just anyone with your SEO. Trust the proven experts at Musselwhite Marketing instead.
Social Media Marketing
As a business operator in the health and fitness industry, it’s vital for you to use social platforms to promote your business. Unless you use paid ads, social media is free to use, making it one of the most affordable means available to you for marketing purposes.
Our social media marketing services range from basic to full-blown agency consulting. To figure out which of our social media marketing packages is right for your business, contact Musselwhite Marketing now.
When given the choice between watching a video or reading content about the same subject, the majority of people will watch the video instead of reading the text. That fact paired with consumers’ thirst for more online videos makes it imperative for video marketing to be part of your digital marketing plan. If you need assistance with producing videos that will successfully market your health or fitness business, we can help you create videos that speak directly to your target audience.
Virtual Marketing Services
We’re proud that we’re able to offer virtual marketing services to health and fitness operators located throughout the nation. Our virtual marketing services are an affordable way for gym and fitness center owners to improve their marketing without having to hire a W-2 employee and absorb all the related expenses. You don’t have to worry about us sharing your secrets with your competitors because we’ll only provide our virtual marketing services to one company in a given vertical per market.
One thing you can do to drastically improve where your site lands in SERPs is to let us perform a website audit. When we’re done with our audit, we’ll explain what you can do to improve your rank and site visibility using SEO, social media, UX and other things.
Your website needs to be your round-the-clock presence on the Internet. Your site will typically be the first impression that someone will have of your brand. If your website is down or it’s not working properly, it can leave a bad taste in a visitor’s mouth.
When you use our website maintenance service for your health or fitness site, you can rest assured that your site is up and working the way it’s supposed to. From monitoring, weekly backups, updates and more, we do it all when you rely on us to maintain your website.
Web Design and Development
If you need a website or you want to redesign an existing site, you won’t need to look beyond our digital marketing agency for the expertise that’s needed. If you want a website that represents your health and fitness business in the best light possible – a site that drives traffic and conversions – contact Musselwhite Marketing to schedule a discovery session today.