Digital marketing has become one of the largest media channels in recent years, a development that challenges marketers and businesses to keep up.
We’ve seen and heard the terms that marketing gurus consistently use when discussing strategies: “user experience,” “personalization,” and “mobile-friendly.” These aren’t just buzzwords. They serve to give a good glimpse of how digital marketing will take shape in the years to follow and help us decide where to go from here. You’re not the only one who could use a New Year’s resolution – so could your marketing strategy.
Here are some of the digital marketing trends we can expect in 2017:
Mobile Continues to Overtake Desktop
Mobile search has been a huge part of digital marketing since 2014, so it’s no grand revelation that it will continue to dominate.
Since the infamous Mobilegeddon, mobile-friendly pages have led the competition in mobile SERPs. As of today, about 20 out of 24 industries claim that mobile is their primary source of web traffic. Desktop will be here to stay, at least in 2017, but we’ll definitely be seeing more growth in mobile activity.
Artificial Intelligence Gets Even More Intelligent
If you’re prioritizing making tailor-made experiences, 2017 is your year. Artificial intelligence and machine learning were introduced in 2016, but this year, they will be key components in consumer-facing and behind-the-scenes strategies.
Leveraging AI, we can enhance our efforts through personalization and predictive analysis, building a truly valuable, seamless engagement for users.
Removing the Clutter
2016 has given us the worst in false journalism and invasion of privacy. With fake news and intrusive experiences marring the digital landscape, it devalues marketing and turns consumers away. Marketers will address the situation by creating richer and more unique experiences, such as interactive video and native content.
At Musselwhite Marketing and Consulting, we stay ahead of trends and updates to understand what users want, when they want it, and through which channel. To know more about our digital marketing services and how we can enhance visibility for your business, contact us today.