Many contractors rely on word of mouth exclusively to market their business. While word of mouth is certainly important in any industry, it may not be enough for you to grow or sustain your business. Even if you’re lucky enough to earn referrals every day, your contracting business will never be as successful as it could be if you don’t pursue other avenues to market your operation.
Why would anyone be content making $100,000 in revenue when the person could make more – possibly several times that amount – by promoting their business in other ways? As a business owner, there’s no reason for you to settle for what you’re currently bringing in when you could possibly be making much, much more.
How can you elevate your contracting business to the next level of success and earnings? By using our digital marketing services, of course!
The Seven Pillars of Digital Marketing
Since Musselwhite Marketing was founded, we’ve realized that digital marketing consists of seven foundational pillars. We’ve seen businesses attempt to have success with digital marketing by employing a few of these pillars, but the most successful companies use all seven pillars to achieve and exceed their goals.
Here are the seven pillars of digital marketing we use to effectively promote our valued clients:
- Online Ads
- Social Media
- Reviews & Testimonials
If you don’t already have a website or your website hasn’t been updated in quite some time, you should have a website created or redesigned for your business as soon as possible. A website will make your business accessible to prospective clients around the clock, 365 days per year.
We’ll create a website for you that will get your contracting business noticed in today’s mobile-first and search-oriented world. We’ll incorporate the latest design trends to create a website that has a fresh, user-friendly interface that will be appreciated by search engines and users alike.
Your website will be an ideal platform for you to show off your latest accomplishments and earn attention from people looking for services like the ones you provide. In other words, your website will be a portal through which you’ll gain qualified leads who’ll add to your bottom line.
In addition to creating a website for your business, our content team will script amazing articles and blog posts that will resonate with search engines and readers in equal measure. The content we prepare will be directly relevant and meaningful to the members of your target audience.
We know your industry is highly competitive and that people have many contractors to choose from. Our professional, US-based writers have the skills and experience that are required to make your contracting business stand out from the pack with expertly prepared, custom content.
Email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.
This is a powerful stat especially when you consider that more than ever before, consumers want personalized experiences with the companies they do business with. Email is a wonderful means through which we can share individualized content and offers with your subscribers. In addition, email is a great way to add a little automation to your business to ensure no one falls through the cracks.
Given your industry, email can be a great way for you to share tips and how-to lists your subscribers can use to complete projects around their home or place of business. Sharing information like this will keep your business top of mind at times when projects are simply too big or complex for your subscribers to tackle on their own.
Who will your email subscribers call when a project is too much for them to handle? You simply have to look in mirror to find out.
While the content we create for your business will be fully optimized for search, SEO can take time to produce quantifiable results. By comparison, online ads have the potential to produce significant results much faster.
We’ll create powerful online ads for your contracting business that people will be eager to act on. We’ll use geotargeting to get your ads in front of the all the right people who are within the area you serve.
People are consuming more and more video every day. When it comes to having contractors work in their homes or businesses, people have to trust you. Video is a powerful tool that we can use to instill trust in your business and the services you provide.
We can create a video that gives viewers a behind the scenes look at your business so that they’ll know your story. We can also make videos that demonstrate your work processes and show off your finished projects so people will know exactly what to expect when they hire you.
The majority of adults in the United States have a social media profile of some sort and they use social platforms daily. Social media is a highly effective medium we can use to promote your business cost effectively. Unless you use paid ads, social media is free to use to spread the word about your business.
We’ll use social media to share your content and encourage your followers to do the same. We’ll interact with your followers regularly to keep your business in the forefront of their minds.
Reviews & Testimonials
Reviews are the new word-of-mouth marketing! It’s common knowledge that many consumers trust online reviews and testimonials as much as they trust the referrals they get from their closest confidantes. We’ll leverage the reviews and testimonials your business receives so that people will view your business as a trusted source for services they can rely on no matter how big or small a project might be.
Our Digital Marketing Services
From website audits and maintenance to design and development, search engine optimization, email and content marketing, social media engagement and much more.Musselwhite Marketing is your one stop shop for one off projects to our turnkey virtual marketing department (Link to: https://musselwhitemarketing.com/virtual-marketing-department/)
We firmly believe that each of the seven pillars are vitally important for a digital marketing plan to be as effective as it possibly can be for contactors in any specialty. And we’re ready to prepare and execute a comprehensive virtual marketing plan for you.
If you already have a digital marketing strategy in place but aren’t seeing the results you were hoping for, we can help. We offer consulting services and educational programs that can help jump start your digital marketing efforts.Whether you want us to handle your digital marketing for you or you’re interested in getting some help with executing your virtual marketing plan, contact Musselwhite Marketing to schedule a discovery session now.