According to a study by the Content Marketing Institute (CMI), “only 39 percent of businesses have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent)”.
Whether it’s words on a page, copy for your email, video scripts, copy for online ads, etc… content is the fuel to your marketing efforts.
Does your content compel your audience to action?
Does your target audience share your posts or emails?
Are you creating and publishing new content at least bi-weekly?
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