Linda Musselwhite, Author at Musselwhite Marketing

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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

A Guide to setting up Online Orders for your Small Business

Linda Musselwhite

ONLINE ORDERS - Musselwhite Marketing

A Guide to setting up Online Orders for your Small Business

Serving your customers virtually, in a post-COVID world – has never been more imperative to the survival of small businesses. And with more and more customers seeking contactless and virtual methods of payment, not adapting to the new-normal is hurting your prospects for growth. If you’re the proud owner of a brick-and-mortar store, this article …

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Facebook Ad Ideas - Musselwhite Marketing

10 Facebook Ad Tips to Boost Your Results

You know that your business has so much to offer. Your products & services are top tier. Your customers love your business.  Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy. You’re trying to promote your business using Facebook …

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Mobile Home Painting Contractor Case Study

For close to 19 years, James Beran had been faithfully serving the needs of San Diego and the surrounding communities via his painting business.   In love with his craft, passion drove him to give his all every day.  Clients were happy and his level of skill was incrementally growing with each completed job. But over …

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Things to STOP Doing on Instagram - Musselwhite Marketing

7 Things Local Businesses Should STOP Doing on Instagram

Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy.  The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you …

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ioS Update - Musselwhite Marketing

How the latest ioS 14.5 update affects your Facebook Ad Campaign

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.  The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people. App users now have …

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content small business - Musselwhite Marketing

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.  Google came up with a 7/11/4 formula for business success. The crux of …

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