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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.
Serving your customers virtually, in a post-COVID world – has never been more imperative to the survival of small businesses. And with more and more customers seeking contactless and virtual methods of payment, not adapting to the new-normal is hurting your prospects for growth. If you’re the proud owner of a brick-and-mortar store, this article …
A Guide to setting up Online Orders for your Small Business Read More
You know that your business has so much to offer. Your products & services are top tier. Your customers love your business. Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy. You’re trying to promote your business using Facebook …
For close to 19 years, James Beran had been faithfully serving the needs of San Diego and the surrounding communities via his painting business. In love with his craft, passion drove him to give his all every day. Clients were happy and his level of skill was incrementally growing with each completed job. But over …
Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you …
7 Things Local Businesses Should STOP Doing on Instagram Read More
Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data. The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people. App users now have …
How the latest ioS 14.5 update affects your Facebook Ad Campaign Read More
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for business success. The crux of …
7 Types of Content Small Businesses Should Focus on Right Now Read More
Website analytics seems so straightforward at first. You choose several metrics to track, gather your data, and sit down to interpret it. But the reality is a bit different. The dashboards are confusing, you’re not sure which metrics are your KPIs, and you have no idea what you should do with the data you’ve got. …
The greatest thing about the content that businesses create is that it can be consumed in so many ways. The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an original piece you’ve created and change its delivery for an entirely different method of …
5 Ways to Repurpose Content and Grow Your Customer Base Read More
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making the most of …
What Mobile Marketing Can Do for Your Small Business in 2021 Read More
Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve got great news for you. While the Jedi aren’t real, it is possible to use …
How to Use Psychology Hacks and Jedi Mind Tricks to Grow Your Audience Read More
