Linda Musselwhite, Author at Musselwhite Marketing

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6 Must-Have Tactics for Your 2022 Marketing Strategy

Linda Musselwhite

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Creative Contractor Marketing Tips

Being a contractor is a lucrative career choice. Someone somewhere is going to want something built. However, despite the skill of many contractors, there are times where they struggle to find clients. Expecting clients to come flocking to you on skill alone is certainly ambitious, but your skill won’t be known without putting in the …

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10 Digital Marketing Tools That Give You an Edge Over Your Competition - Musselwhite Marketing

10 Digital Marketing Tools That Give You an Edge Over Your Competition

In this digital age, getting access to the best online marketing tools has never been easier. With just a credit card and a few clicks, you can get access to remarkable marketing tools that will help you level up your small business’s online presence and generate more revenue. But what tools are we talking about? …

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Sales Slump - Musselwhite Marketing

How to Bounce Back from a Sales Slump

Bad news… There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.   Sales slumps can happen because of new competition, …

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7 Underrated Social Media Strategies - Musselwhite Marketing

7 Underrated Social Media Strategies You Should Be Using Now!

Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers.  Having an active social …

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Social Media Trends - Musselwhite Marketing

Social Media Marketing Trends Not To Ignore

The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like to do online and a place where businesses can connect with their audiences.  However, social media …

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