Charles Musselwhite, Author at Musselwhite Marketing

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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

What the Future Holds for SMS Marketing?

Charles Musselwhite

The Future of SMS Marketing - Musselwhite Marketing

What the Future Holds for SMS Marketing?

Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s …

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Testimonials - Musselwhite Marketing

Testimonials, Reviews & Recommendations – What’s the difference?

Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and …

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Citations - Musselwhite Marketing

Let’s Talk About Citations and why They are so Important

Small businesses don’t rely on word-of-mouth anymore.  Not like they used to – in the traditional sense anyway.  Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. So, if you’re struggling with getting …

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When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.  So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival!  If it’s been a while since you’ve …

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Elevating Your Customer Experience With AI

https://www.youtube.com/watch?v=oDEImPcRotM AI is no longer relegated to the science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY …

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Content Marketing Mistakes | Musselwhite Marketing

Content Marketing Mistakes That Cost You Customers

https://www.youtube.com/watch?v=CV5u7BiOYMo Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product offering; the only issue …

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8 Ways to Grow Your Email List - Musselwhite Marketing

8 Ways to Grow Your Email List

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where …

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How to Track Your SEO Efforts Using Google Analytics | Musselwhite Marketing 1

How to Track Your SEO Efforts Using Google Analytics

Google Analytics can be overwhelming at first. The default dashboard provides access to dozens of reports, and while there is plenty of useful information, it’s sometimes hard to locate. With a little persistence though, you’ll find the statistical gems you seek, the insights that tell you how well your SEO campaigns are running and which …

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