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Charles Musselwhite

Why is page speed so significant | https: musselwhitemarketing.com

Why is page speed so significant?

When it comes to the performance of your website, page speed is vital! Your web pages must load quickly and seamlessly in order to lower your bounce rate and boost visitor engagement.  In this article, we’ll explain why it’s important, and show you how to measure it. According to Google research, every second counts when …

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Email Marketing Vs Sms Marketing - What's Best For Your Business | https: musselwhitemarketing.com

Email Marketing Vs Sms Marketing – What’s Best For Your Business?

For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme?  SMS or email marketing?  In order to figure out which strategy is right for your …

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Email marketing for contractors

Why Email Marketing For Contractors Is Important In 2022

Thomas Friedman said “The world is flat” and no he wasn’t talking about the “flat earth” conspiracy.   In his book, he discusses how the world has changed and become more interconnected in the 21st century than ever before.  Since the creation of computers, email, the internet, and cell phones, we have closed the gap in …

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Why Is Video Marketing So Important For Small Business In The 2020s_ _ https_ musselwhitemarketing.com (951) 291-1774

Why Is Video Marketing So Important For Small Business In The 2020s?

Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Among the most effective tools you could utilize today includes video marketing. In terms of …

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digital marketing trends for home contractors

Digital Marketing Trends For Home Contractors For 2022

When you first began your business, you did so because you wanted to showcase your talents and passion for your craft. What you may not have signed up for is all that comes with running a business. That includes running the accounting, acting as the sales person, Human Resources department, and marketing staff.  You are …

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Why Link Building Still Matters _ musselwhitemarketing.com (951) 291-1774

Why Link Building Still Matters

If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. When done correctly, it can help improve your site’s ranking on search engines and ultimately drive more traffic your way.  In this article, we’ll discuss why link building …

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How to Deal with Negative Comments on Social Media Like a Pro _ musselwhitemarketing.com (951) 291-1774

How to Deal with Negative Comments on Social Media Like a Pro

Social media has undoubtedly become a powerful communication and marketing tool. Not only does it allow businesses to connect with their customers on a more personal level, but it also gives customers a voice to share their thoughts and experiences about a company or product.  While this two-way communication channel is beneficial for businesses, it …

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