One of the many things we enjoy about being digital marketers is helping organizations across industries thrive in today’s connected business environment. We enjoy using digital platforms to introduce people to our clients’ brands and the things they sell.
While we know every organization’s needs are different even if they’re in the same industry, we’ve learned that every digital marketing strategy should have certain components. More specifically, we firmly believe that every digital marketing strategy should be built upon the following seven pillars:
- Online Advertisements
- Social Media
- Reviews and Testimonials
Although using any one of the pillars listed above can be useful on its own, your marketing plan can be much more effective when all of the pillars are used. Even though that’s the case, you may find that your marketing strategy emphasizes the use of some pillars more than others depending on the industry you compete in.
At Musselwhite Marketing, we’re proud to have the opportunity to handle digital marketing for so many insurance agencies. Whether you sell life and health insurance or you provide property and casualty insurance, it’s quite likely that content and social media will be important parts of the digital marketing strategy we’ll put together for your agency.
Even though most people know they need some type of insurance, many of them aren’t sure exactly what kind of coverage they should get. For instance, if you need life insurance you might not know if you should purchase a term policy or permanent coverage. This uncertainty gives insurance agents the chance to make their agencies stand out with high-quality content that explains insurance and when certain kinds of coverage are preferable.
Insurance providers are generally not known for making emotional connections with consumers, which is ironic because they provide coverage for what might be some of the most emotionally-charged things that can happen during a person’s lifetime. Luckily, social media allows insurance agencies to interact with their followers in a way that makes them and the coverage they sell approachable and memorable.
When we handle your agency’s digital marketing, we’ll use social media to make recommendations, interact with your followers, provide advice and answer questions. And we’ll do all those things and more to keep your agency in the forefront of your followers’ minds.
Just like we’re honored to work with insurance agencies, we’re thrilled to handle digital marketing for an array of healthcare providers. Digital marketing in the healthcare industry is largely about cementing relationships with existing patients and educating prospective patients about the options that are available to them.
In other words, digital marketing in this vertical is focused on connecting with the appropriate target audience at the right place and at the proper time. Today, the right place to connect with your target audience is on the Internet. And the proper time is 24 hours per day, seven days per week.
As it is in other industries, video is a key component of digital marketing for healthcare organizations. If you doubt that, consider the following statistics:
- Nearly 60 percent of executives say that they’ll choose to watch a video over reading text if both formats are available regarding the same subject
- Using the word “video” in the subject line of an email increases open rates by 19 percent
- Having video on a landing page has the potential to increase conversions by 80 percent
- 80 percent of consumers feel that demo videos are useful
- People who view demo videos online are 1.81 times more likely to buy something compared to shoppers who don’t watch demo videos
If you’re ready to incorporate video into your digital marketing strategy, contact Musselwhite Marketing now.
If you operate a professional services firm, digital marketing is an absolute must for your business. The demographics of the people in the professional services field are changing, which is forcing firms like yours to employ different strategies to maintain their reputations, network and generate leads.
With websites like LinkedIn attracting more and more professional users, using social media to generate leads is a given for professional services firms these days. While social media is great for networking and attracting top talent, you also need to use digital platforms to establish your expertise and maintain your reputation.
Your website can be a powerful tool that you can use to demonstrate your expertise and cultivate your firm’s reputation. Blogging and hosting webinars on their websites are highly effective ways that professional services firms can establish themselves as respected industry authorities.
The health and fitness industry is getting increasingly crowded these days. For that reason, it can be challenging to make your business stand out from a growing pack of competitors. While distinguishing your brand might be difficult, it certainly isn’t impossible thanks to digital marketing.
Many organizations in this field offer similar things. If you operate a gym, for example, you’re giving people the opportunity to get fit and live healthier, both of which are admirable. The problem is that every other gym in town is giving people the same opportunities.
Just like we use the other pillars of digital marketing on behalf of our health and fitness clients, we also use email and online ads to benefit our clients. With email and online ads, we’re able to explain a client’s value proposition and give examples of how our client is different from competitors who seem to offer similar products or services. Using targeted online advertisements and personalized emails, we’re able to generate new business and recapture previous customers effectively.
It’s common knowledge that the majority of Internet users trust online reviews as much as they trust the personal recommendations they get from their friends, family members and coworkers. If you’re a contractor, you know how difficult it can be to gain clients. When people hire a contractor, they’re granting access to their homes or workplaces. This means they must trust you greatly.
Online reviews and testimonials can be extremely helpful when it comes to earning the trust of potential clients. This is particularly true if you’re able to share video testimonials of your actual clients describing the experiences they enjoyed when they used your business for a project.
If you’re a contractor and you’re not using reviews and testimonials to generate leads, you’re missing out. Even if your business is already highly successful, it’s not as successful as it could be if you’re not promoting the reviews and testimonials you’ve earned over the years.
Schedule a Discovery Session with Musselwhite Marketing Now
No matter what industry you’re in, we can take your digital marketing to the next level. Contact Musselwhite Marketing to schedule a discovery session today!