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Musselwhite Marketing is a full-service digital marketing agency since 2009

Finding a Voice for Your Content

Month: July 2015

Finding a Voice for Your Content

When you read content by someone who’s found their voice, there’s a distinct ring to it. You can tell they’re confident, passionate, really self-expressed and really know what they’re talking about. It’s what we call having found their Content Voice?People are moved by those who speak with their real voice. Yet what most people don’t …

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Why "User Generated Content" Can Grow Your Business

User generated content is a new buzz phrase that’s been getting a lot of attention recently. Your website can grow (if not explode) in popularity if you have great user generated content, without the creators having to put much work into content creation. So, what exactly is “User Generated Content”? How does it work? How …

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Different Forms of Online Content

There are four main forms of online content that marketers and businesses use on the internet today: text, graphics, audio and video. Each form has its own benefits and drawbacks, with each appealing to more or less to your different target audiences. Here’s an overview of each of these four kinds of content and when …

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Website Content Design Tips

Having great design for your company’s website plays an important part in your user’s overall experience. Good design can increase trust, while poor design can decrease it and compel visitors to leave. In general, design plays a significant role in your overall web marketing picture. Below are a few design tips to ensure your website’s …

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Content is King of Online Marketing

No doubt you’ve heard the old adage that “Content is King” but today it’s never been more important because Online Content dominates print content, and many of the world’s top SEO and web marketing experts still say that “content is king.”So, why is this the case? Why after decades, no matter the medium, is content …

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5 Tips for Developing a Social Media Marketing Strategy

Depending on your business, establishing a solid social media presence can be important. Social media platforms allow you to introduce your services, offer your products, and engage potential, as well as existing customers. However, just setting up a social media page is not enough. You must plan and execute a plan for effective social media …

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5 Effective Video Marketing Tips & Ideas for Your Businesses

Hang around us long enough (about 10-minutes) and you’ll learn that we are HUGE advocates of video marketing for your business. Right now video has so much to offer (technical and user engagement) that if we could only pick one marketing strategy and/or tactic it would be video without a doubt! According to Invodo 86.8 …

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5 Basic Ways to Increase Facebook Likes and Engagement

With over one billion active users, Facebook is arguably the most—powerful marketing platform for small businesses today. Because of its popularity and ease of use it’s not surprising that a lot of businesses leverage the widespread reach of Facebook to promote their businesses. But how do you increase Facebook likes? You and I both know …

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4 Tips for Local SEO

Every Small Business Should Employ Local SEO Tactics You want your website to get the top rank on Google search results. Right? Make no mistake: getting and maintaining the top rank on search engine results requires a lot of hard work. And these efforts aren’t a one and done activity, you can’t just set and …

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WordPress for Simple Content Management

When creating a business website, of course you want your site to be well-designed and professional. But at the same time, you probably don’t want to deal with difficulties when adding and editing content. We promote WordPress for Simple Content Management experiences. Unfortunately, there are several website platforms that aren’t user-friendly, and this has made …

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